Reference No: PSG0101Pages: 26Published on: 23, February, 2007
Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More
Reference No: COMM0025 Pages: 22Published on: 10, September, 2020
Abstract: On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narratives against L&T, following a high-profile merger and acquisition (M&A) between the company and Mindtree. Some of the allegations against L&T were “hostile takeover” and “destruction of Mindtree’ ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: OB0159TECPages: 3Published on: 1, January, 1979
Abstract: This note is a key for analysis of the self-test on working as a change agent and should be used in conjunction with the use of the test scoring should be done by the participants taking the test. It groups the behaviour statements in the self-test into five categories of ... More
Reference No: PSG0087Pages: 19Published on: 24, April, 2003
Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More
Reference No: COMM0006(A)Pages: 7Published on: 26, February, 2010
Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More
Reference No: CMA0323Pages: 19Published on: 19, August, 1975
Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More
Reference No: COMM0009Pages: 31Published on: 27, August, 2012
Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More
Reference No: CMA0165Pages: 11Published on: 21, January, 1969
Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More
Reference No: CMA0174Pages: 12Published on: 29, July, 1969
Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More
Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: COMM0029 Pages: 22Published on: 9, December, 2022
Abstract: On May 27, 2020, a blowout occurred in Well No. 5 at Baghjan (Assam); the well, owned by Oil India Ltd., caught fire on June 9, 2020. For almost five and a half months, the company tried to douse the 200-foot high flame but failed to do so. Finally, on Day 173, Oil India Ltd succeeded ... More
Reference No: IS0150Pages: 6Published on: 30, October, 2025
Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More
