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  • Authors: Gupta

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  1. New Look (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(B) Pages: 2 Published on: 28, October, 1999

    Abstract: The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer. ... More

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  2. New Look (C)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(C) Pages: 4 Published on: 28, October, 1999

    Abstract: The case adds to the data presented in Newlook (A), and Newlook (B) cases. ... More

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  3. New Look (D)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(D) Pages: 2 Published on: 28, October, 1999

    Abstract: The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases. ... More

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  4. Ashok Desai Subscribes to News Today (C)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(C) Pages: 2 Published on: 29, May, 2003

    Abstract: The case describes experience of Mr. Ashok Desai as a Subscriber of News Today. This case adds to the data presented in "Ashok Desai Subscribes to News Today (MAR0329(A))" and "Ashok Desai Subscribes to News Today (MAR0329(B))" cases. Students should have read the previous "Ashok Desai Subscribes to ... More

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  5. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

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  6. An Evening in Habibabad

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0369 Pages: 7 Published on: 1, January, 2003

    Abstract: A group of colleagues went out for dinner at a restaurant, which was part of one of the top hotel chains. They were disappointed with their entire experience at this restaurant. The case provides details about the incident and what had followed thereafter. In the process, the case highlights issues ... More

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  7. Quick Photo (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0370 Pages: 10 Published on: 13, February, 2006

    Abstract: Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo shop for an estimate for repair. What had followed became a nightmare. The case describes his experience and the sequence of events that had ... More

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  8. Quick Photo (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0371 Pages: 3 Published on: 13, February, 2006

    Abstract: The case adds to the data presented in the case “Quick Photo (A)" (MAR0370). Students should have read case (A) before proceeding to (B). Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo ... More

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  9. Packers, Movers & Shakers (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(A) Pages: 6 Published on: 3, September, 2006

    Abstract: A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The case describes the problems he and his wife faced and the experience they had with the company. In the presence the ... More

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  10. Packers, Movers & Shakers (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(B) Pages: 11 Published on: 3, September, 2006

    Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The Case (A) describes the problems he ... More

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  11. Packers, Movers & Shakers (C)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(C) Pages: 4 Published on: 3, September, 2006

    Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373) and "Packers, Movers & Shakers (B)" (MAR0374). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. An ... More

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  12. Packers, Movers & Shakers (D)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(D) Pages: 6 Published on: 3, September, 2006

    Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373), "Packers, Movers & Shakers (B)" (MAR0374), and "Packers, Movers & Shakers (C)" (MAR0375). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from ... More

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  13. Asoka Spintex

    Authors: Gupta, Parvinder;

    Reference No: OB0191 Pages: 24 Published on: 27, March, 1998

    Abstract: Asoka Spintex, formerly known as Asoka Mill Ltd., was set up in 1920, not doing well. Most of textile mills in the country were not doing well in the 1980s owing to rising costs, competition from powerlooms, and heavy demand recession. To meet this situation, the company decided to upgrade the ... More

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  14. Canto Systems Limited

    Authors: Gupta, Parvinder;

    Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

    Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

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  15. Midnight Flight (A)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(A) Pages: 5 Published on: 1, October, 2006

    Abstract: A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the train. The reason given to them by the duty manager at the ... More

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