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  • Authors: Sahay, Arvind

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  1. Barber and Barwil (B): Strategic Options

    Authors: Sharma, Yashoverman; Bhatnagar, Deepti; Raghuram, G; Sahay, Arvind;

    Reference No: BP0323(B) Pages: 32 Published on: 19, August, 2008

    Abstract: This is a sequel to Barber and Barwil (A): Strategic Options (BP0323(A)). It consists of presentations that include recommendations by the project team to the Board of Directors of the Wilh Wilhelmsen (WW) group and the Board's consequent decisions in September, 2004. This is also a bridge to WMS (A): ... More

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  2. Edelweiss (A): Building and Managing Corporate Reputation

    Authors: Sahay, Arvind; Sharma, Nivedita;

    Reference No: MAR0416(A) Pages: 28 Published on: 21, September, 2010

    Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More

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  3. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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  4. Racer Lube Company

    Authors: Sahay, Arvind;

    Reference No: MAR0417 Pages: 5 Published on: 26, September, 2010

    Abstract: Manjit Singh, Executive Director of a leading lube oil firm, was faced with a situation where lube oil from one channel was being leaked into another channel and sold at prices well below the Maximum Retail Price. His brand Racer is on its way to becoming the "cheap" alternative. The ... More

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  5. WMS(A): To Acquire Unitor or Not ?

    Authors: Raghuram, G; Bhatnagar, Deepti; Sahay, Arvind; Sharma, Yashoverman;

    Reference No: F&A0482(A) Pages: 42 Published on: 19, August, 2008

    Abstract: During early 2005, the Wilh Wilhelmsen (WW) group was being restructured by integrating the two main divisions, Barwil (ship services at port) and Barber International (ship management services). They formed a new parent entity called Wilhelmsen Maritime Services (WMS) under the WW group. At this point, Unitor, one of the world's ... More

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  6. naukri.com

    Authors: Sahay, Arvind;

    Reference No: MAR0360 Pages: 42 Published on: 1, June, 2005

    Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More

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  7. Hewlett Packard India

    Authors: Ravi Swaminathan; Sahay, Arvind;

    Reference No: MAR0361 Pages: 23 Published on: 4, June, 2005

    Abstract: The case looks at the challenges being faced by HP India in the PC market. HP is facing severe pricing pressure from assemblers, dropping margin amongst and leakages from distributors and imminent entry by Dell. Manufacturing advantages available in India are about to go away. ... More

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  8. Bangalore Integrated Systems and Solutions Pvt Ltd (A)

    Authors: Sahay, Arvind;

    Reference No: MAR0362(A) Pages: 25 Published on: 31, May, 2005

    Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More

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  9. Bangalore Integrated Systems and Solutions Pvt Ltd (B)

    Authors: Sahay, Arvind;

    Reference No: MAR0362(B) Pages: 1 Published on: 31, May, 2005

    Abstract: This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It has seated up its operations in roots. ... More

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  10. Infiniti: Sales and Distribution of Mutual Funds

    Authors: Sahay, Arvind;

    Reference No: MAR0377 Pages: 26 Published on: 21, April, 2006

    Abstract: The case looks at the challenges of selling and distributing mutual funds in India. It describes mutual funds, the sales and distribution structure and raises managerial questions about the way forward for infinitive. ... More

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  11. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

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  12. ICICI Bank: Challenges in Rural Banking

    Authors: Sahay, Arvind;

    Reference No: MAR0392 Pages: 21 Published on: 10, August, 2007

    Abstract: ICICI Bank challenge is to set up and ran an effective sales and distribution system (that is primarily non branch based) for rural Banking lending business and to scale up and so profitably. ... More

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  13. WMS(B): Restructuring Post Unitor Acqusition

    Authors: Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G; Sharma, Yashoverman;

    Reference No: OB0204(B) Pages: 37 Published on: 19, August, 2008

    Abstract: In May 2005, the Wilh Wilhelmsen (WW) group took the decision of acquiring Unitor. The price was settled at 73.5 NOK. Despite obvious complementarity, it wasn't an easy decision. The acquisition had posed major challenges due to diversity in geographies, systems, products and markets. It was anticipated that this move would, mainly, ... More

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  14. From Hero Honda to Hero V/s Honda in the Indian Market: Creating New Consumer Memories and Perception

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0448 Pages: 33 Published on: 5, June, 2014

    Abstract: In 2010, Hero Honda (HH), the largest global two-wheeler manufacturing company (based on unit sales), terminated its 26 year old JV with Honda, effective 2014. In August 2011, HH, rebranded itself as “Hero”, with a nationwide campaign across media; over three months, the campaign was rolled out on 30 TV channels, leading websites, 200 radio stations, ... More

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