Most Popular cases

Authors: Garg, Pulin K; Parikh, Indira J;

Reference No: OB0099TEC(Part I & II) Pages: 5, 4 Published on: 1, January, 1976

Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0263(F) Pages: 22 Published on: 1, January, 1976

Abstract: Mr.Trivedi, one of the branch managers, has some mental reservations about accepting the target for agricultural advances for his branch. The regional manager is confident that the potential reflected in the target exists in the branch. He comes to this conclusion from a report based on a field study ... More

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Authors: Bhattacharyya, S K; Singh, A K;

Reference No: F&A0263(G) Pages: 11 Published on: 1, January, 1976

Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More

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Authors: Murthy, K R S;

Reference No: BP0081(A) Pages: 17 Published on: 1, January, 1976

Abstract: Focuses on a new chief executive who has taken over the fourth largest nationalized bank in India at a time when the banking industry is undergoing profound changes, adapting itself to the needs of a developing economy. It describes the industry problems, the organization and culture of Punjab National Bank, ... More

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Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

Reference No: QM0084(A) Pages: 26 Published on: 1, January, 1976

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(E) Pages: 16 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Balakrishnan, K;

Reference No: QM0111 Pages: 12 Published on: 1, January, 1976

Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More

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Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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Authors: Issac, Akkanad M; Puranik, C S;

Reference No: PROD0116 Pages: 11 Published on: 1, January, 1976

Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976

Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More

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Authors: Murthy, K R S;

Reference No: BP0071 Pages: 21 Published on: 1, January, 1976

Abstract: Describes the process of formulation of objectives of Modern Bakeries, a public enterprise. Provides a good basis for evaluating the objectives and for discussing the accomplishments of the company with respect to its objectives. The objectives were formulated after the government accepted a recommendation by the Administrative Reforms Commission that ... More

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Authors: Murthy, K R S;

Reference No: BP0069(B) Pages: 5 Published on: 1, January, 1976

Abstract: The government can get involved in the management of an industry: 1) as an entrepreneur, 2) by nationalization or 3) by taking over the management under the Industries Act. The case gives the background for the state government to decide whether to recommend takeover or nationalization, or provide financial help to a sick ... More

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