Reference No: CMA0371Pages: 12Published on: 1, October, 1975
Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More
Reference No: CMA0374Pages: 6Published on: 4, October, 1975
Abstract: The case deals with the question of deciding optimum storage requirements for a fertilizer retail depot. It is based on the feasibility study for a large fertilizer complex. The case can be used to introduce the inventory problem and simple solution to the problem. ... More
Reference No: CMA0362Pages: 12Published on: 4, October, 1975
Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More
Reference No: CMA0373Pages: 9Published on: 4, October, 1975
Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More
Reference No: CMA0363Pages: 5Published on: 4, October, 1975
Abstract: Examines the feasibility of establishing apple orchards in a block in Meghalaya. The case is used to illustrate the stages in investment decisions the analysis required for determining the viability. ... More
Reference No: CMA0375Pages: 9Published on: 7, December, 1975
Abstract: The case is designed to illustrate the concepts underlying the cost-benefit analysis. The computation of various criteria (payback period, net present value, internal rate of return cost benefit ratio) can be shown and the use of tables can be illustrated. The impact of incentive measures for promotion of development in ... More
Reference No: CMA0361(A)Pages: 15Published on: 7, December, 1975
Abstract: This case is meant to show the application of various criteria used in ascertaining the economic feasibility of agricultural projects. Various policy implications emerging out of the economic feasibility analysis can also be brought out. ... More
Reference No: CMA0379Pages: 9Published on: 15, December, 1975
Abstract: The case deals with the linkages between the programme objectives and activities. The case illustrates a situation in which there was no precise linking between the programme objectives and activities. Consequently all the follow up was done only in terms of activities and thereby each activity became an end in ... More
Reference No: CMA0382Pages: 5, 6Published on: 16, December, 1975
Abstract: This is a case on investment analysis. An entrepreneur was considering the feasibility of buying trawlers. Based on the available data, he was convinced of the desirability of investing in trawlers. When he approached a bank for a loan, the bank manager questioned the profitability of the scheme. It was ... More