Most Popular cases

Authors: Desai, B.M.;

Reference No: CMA0350 Pages: 2 Published on: 30, December, 1975

Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0173(A) Pages: 11 Published on: 1, January, 1976

Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

Reference No: QM0084(B) Pages: 4 Published on: 1, January, 1976

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(F) Pages: 20 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Tripathi, D; Mehta, M J;

Reference No: ECO0232 Pages: 21 Published on: 1, January, 1976

Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More

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Authors: Issac, Akkanad M;

Reference No: PROD0107 Pages: 18 Published on: 1, January, 1976

Abstract: This comprehensive case deals with all aspects of materials planning and control in a medium?sized public sector manufacturing organization with an annual sales turnover of over Rs 3 crore. The emphasis is on spare parts management. The case raises the following issues: fixing of targets for investment in inventories; inventory ... More

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