Most Popular cases

Authors: Desai, B.M.;

Reference No: CMA0350 Pages: 2 Published on: 30, December, 1975

Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

Reference No: QM0084(B) Pages: 4 Published on: 1, January, 1976

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(F) Pages: 20 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Kulkarni, G R;

Reference No: BP0091(A) Pages: 19 Published on: 1, January, 1976

Abstract: Sets out the background, including the policy considerations that led to the setting up of the company (FCI), its assigned tasks and objectives, and the initial perception of top management of the corporation and interested outsiders about the strategy it had to adopt to achieve the set tasks. Students would ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh;

Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Subroto Sen;

Reference No: MAR0171(B) Pages: 10 Published on: 1, January, 1976

Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhattacharyya, S K;

Reference No: F&A0263(D) Pages: 12 Published on: 1, January, 1976

Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, endusers, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+