Most Popular cases

Authors: Desai, B.M.;

Reference No: CMA0350 Pages: 2 Published on: 30, December, 1975

Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0169 Pages: 23 Published on: 1, January, 1976

Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semiurban markets. Besides ... More

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Authors: Sachdeva, P S;

Reference No: P&IR0056(A) Pages: 6 Published on: 1, January, 1976

Abstract: Premier Bank was nationalized in 1969 and grew rapidly between 1969 and 1972. The bank's activities were diversified and expanded to cover more areas, particularly rural. Over 2,500 new employees were added and 300 new branches opened in 1970-72. A major reorganization of the organizational structure was also done so that the work could be ... More

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Authors: Balakrishnan, K;

Reference No: BP0076(C) Pages: 15 Published on: 1, January, 1976

Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More

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Authors: Murthy, K R S;

Reference No: BP0092(B) Pages: 17 Published on: 1, January, 1976

Abstract: Describes the post takeover operations of Ganesh Flour Mills by a professional group of managers. Raises the question of ownership of the company in the context of the surpluses generated after the takeover and highlights the temporary character of the takeover of management and the problems in the reconstruction of ... More

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Authors: Rattan, Rajesh; Khurana, Rakesh;

Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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