Reference No: BP0091(B)Pages: 27Published on: 1, January, 1976
Abstract: Gives data about the performance of the FCI between the years 1965 and 1970 which makes it possible to appraise the achievements of the corporation in the context of the "plan" hypothesized at the end of Case Food Corporation of India (A) (BP0091). ... More
Reference No: QM0101(B)Pages: 4Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: MAR0166Pages: 16 Published on: 1, January, 1976
Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like non spillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More
Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
Reference No: PSG0003Pages: 8Published on: 1, January, 1976
Abstract: This case outlines the problems of an Auxiliary Nurse Midwife
(ANM) in motivating new couples for acceptance of family planning.
Her targets in the new plan are nearly two and a half times
the target of the previous years, and six times her achievement of
last year. She consulted The ... More
Reference No: P&IR0010Pages: 26Published on: 1, January, 1976
Abstract: The case deals with a conflict situation between Air India and its pilots, the pattern of work allocation, and what is now known as the "slip" system of operation. ... More
Reference No: BP0081(B)Pages: 15Published on: 1, January, 1976
Abstract: This case follow upon the Punjab National Bank (AR) (BP0081) case, describing the changes that were introduced by Mr Prakash Tandon, Chairman and Managing Director of Punjab National Bank, in organization, budgeting, personnel, culture, public relations and publicity, and performance. The case sets the stage for an evaluation of the ... More
Reference No: QM0107Pages: 12Published on: 1, January, 1976
Abstract: The case is mainly a transport problem. There are three factories delivering three product groups to twenty- three warehouses. The solution calls for an optimization of total costs for the company, taking into account the production constraints at each factory, the local demand, and the export needs. The data problems ... More
Reference No: MAR0153(A)Pages: 32Published on: 1, January, 1976
Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More
Reference No: MAR0178Pages: 10Published on: 1, January, 1976
Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More
Reference No: F&A0287Pages: 11Published on: 1, January, 1976
Abstract: The case describes the detailed classification and codification of 1) product groups, production departments, service departments and cost centres, and 2) capital and revenue accounts, financial accounting, cost accounting, classification of factory expenses, etc. from a real life accounting system. The objective is to use it as a vehicle for explaining the ... More
Reference No: BP0067(A)Pages: 21Published on: 1, January, 1976
Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More
Reference No: BP0069(C)Pages: 12Published on: 1, January, 1976
Abstract: Presents the problems the authorized controller faced in running a unit after taking over the company under the Industries Act. The case is particularly useful in focusing or re establishing the relations with foreign collaborators and suppliers for turning the company around. ... More
