Reference No: MAR0139Pages: 17Published on: 1, January, 1975
Abstract: The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes. ... More
Reference No: P&IR0020Pages: 9Published on: 1, January, 1975
Abstract: The case deals with the problem of introducing a job evaluation scheme in large organizations. While the trade union cooperated in the study of various jobs and in the evaluation of the scheme, the scheme itself had to be abandoned because of the opposition from workers. The case describes the ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: F&A0264(A)Pages: 4 Published on: 1, January, 1975
Abstract: Details a proposed programme for remedying the nutritional deficiencies of certain vulnerable segments of the population of an Indian state. Students are required to develop a framework for evaluating and controlling this programme and ensure that measures of inputs, workload/output, effectiveness and benefit are specified. Case (B) F&A0264( ... More
Reference No: BP0098Pages: 3Published on: 1, January, 1975
Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More
Reference No: F&A0273Pages: 8Published on: 1, January, 1975
Abstract: Deccan Refrigerators Limited produced and marketed refrigerators, gas cylinders and bus bodies. After an initial spell of successful operations, the company began to face a tough time in the market. A technical problem with its refrigerators seemed mainly to account for this. The case presents the situation at a time ... More
Reference No: P&IR0040(C)Pages: 7Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: BP0061(B)Pages: 5Published on: 1, January, 1975
Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More
Reference No: P&IR0054(C)Pages: 1Published on: 1, January, 1975
Abstract: The three cases refer to the problem of apprentice training not covered under the Apprentice Act, 1961. Case (A) relates to the situation where the apprentices in a department were able to produce output equivalent to that of regular employees but they were paid only a fixed stipend. The regular employees ... More
Reference No: OB0002Pages: 1 Published on: 1, January, 1975
Abstract: This is one of a series of cases describing the career background of a high?achievement oriented small industry entrepreneur. It is useful for studying the behaviour background of small industry entrepreneurs. ... More
Reference No: P&IR0071(B)Pages: 12Published on: 1, January, 1975
Abstract: The three cases refer to the problem of discipline in industry. They highlight the fact that disciplinary measures can be taken by the management under the Industrial Employment (Standing Orders) Act even when misconduct takes place outside the factory premises. Case (A) describes the problem and the philosophy of the ... More
Reference No: P&IR0082Pages: 10Published on: 1, January, 1975
Abstract: The case refers to payment of dearness allowance in process industry. The DA scheme was evolved in this organization in 1949 and several changes were introduced subsequently. The case reviews these changes and discusses the new agreement that was signed in 1974. The case provides data on DA and related economic variables. ... More
Reference No: F&A0267(B)Pages: 1Published on: 1, January, 1975
Abstract: These cases provide a list of the items (with figures) that appear in the company's balance sheet and profit and loss statement. Students are required to classify these items and prepare financial statements. ... More
