Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: P&IR0022(B)Pages: 4Published on: 1, January, 1974
Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More
Reference No: F&A0239Pages: 13 Published on: 1, January, 1974
Abstract: The company changes its structure from a functional setup to a profit responsible product group setup so that top management can devote more time to future company policies. The case brings up issues relating to design considerations in structural reorganization in the context of the organization's variables and environmental factors. ... More
Reference No: P&IR0064(B)Pages: 5Published on: 1, January, 1974
Abstract: Case (A) P&IR0064(A) pertains to the payment of bonus in a textile mill. By changing the method of calculating depreciation, the management reduces the quantum of bonus. This is objected by the union. A strike is averted by the timely intervention of the manager. In Case (B), both ... More
Reference No: BP0053Pages: 14Published on: 1, January, 1974
Abstract: History of a large Indian business house is provided to discuss inter company investments, sole selling agency agreements, multiple subsidiary companies, and the nature of controls exercised in large groups. These topics can be discussed in the context of changing social values. ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: P&IR0027Pages: 13Published on: 1, January, 1974
Abstract: This case is a manpower planning exercise based on a cooperative dairy. It gives factual information about several variables like organization background, investment, sales, past manpower numbers and salary scales. The objective is to predict future managerial manpower requirements, suggest new positions and levels, and changes in the organization, if ... More
Reference No: P&IR0043(A)Pages: 13Published on: 1, January, 1974
Abstract: This case describes a series of minor and major acts of indiscipline committed by an employee of a large public sector organization over a period of fourteen years; records the action taken by the management on various occasions; describes the intention of the management to deal with the employee's conduct ... More
Reference No: BP0060Pages: 36Published on: 1, January, 1974
Abstract: The history of DCMs growth and expansion is given to enable the students identify the strategy of this large Indian company which has diversified into various businesses under one setup. ... More
Reference No: ECO0183Pages: 17Published on: 1, January, 1974
Abstract: Discusses the inception-level problems faced by an electronics company. The change in the definition of a small-scale unit has apparently created problems in getting raw materials and foreign exchange allocated. The case also highlights the procedural aspects of industrial development and the role of various regulatory authorities. ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: F&A0237Pages: 5 Published on: 1, January, 1974
Abstract: Mr. Kanjibhai Jivabhai Malam was planning the operations of the society and was worried whether the bank loan would be sufficient to meet its requirements. He also wanted to know when funds would be surplus so that he could plan for their optimum use. The case involves the preparation of ... More
Reference No: F&A0251Pages: 7 Published on: 1, January, 1974
Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More
