Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: BP0052Pages: 17Published on: 1, January, 1974
Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More
Reference No: F&A0239Pages: 13 Published on: 1, January, 1974
Abstract: The company changes its structure from a functional setup to a profit responsible product group setup so that top management can devote more time to future company policies. The case brings up issues relating to design considerations in structural reorganization in the context of the organization's variables and environmental factors. ... More
Reference No: P&IR0004(B)Pages: 2 Published on: 1, January, 1974
Abstract: Describes the management's response to the union's threat of mass agitation if the officers alleged to be negligent are not duly punished. The management's conclusion regarding the accidents differs from that of the union, and hence it decides not to take action against the officers. The employees resort to a ... More
Reference No: P&IR0055(A)Pages: 12Published on: 1, January, 1974
Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More
Reference No: P&IR0068(A)Pages: 7Published on: 1, January, 1974
Abstract: Reviews events in Indian Railways from February to June 1974. It raises some structural and process issues in the industrial relations system in Indian Railways. The role of the government as an employer is highlighted. ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: F&A0213Pages: 28Published on: 1, January, 1974
Abstract: Describes the structural problems encountered by a service organization in implementing the recommendations of the Review Committee set up to redefine its objectives and recommend appropriate organizational changes. It also describes the activities of the service organization and requires the formulation of an appropriate structure consistent with its operations and ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: BP0040(B)Pages: 18Published on: 1, January, 1974
Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petro chemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More
Reference No: F&A0186Pages: 8 Published on: 1, January, 1974
Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: ECO0161Pages: 11 Published on: 1, January, 1974
Abstract: Jaya Pipes Limited was promoted in October 1960 by Mr. M L Agrawal to manufacture pipes, tubes, and other contrivances out of iron, steel and such other such materials. As steel scrap was relatively cheaper at the time of its inception the planet installed was suitable for the manufacturing scrap-based pipes. ... More
Reference No: BP0049(A)Pages: 13Published on: 1, January, 1974
Abstract: Presents an account of the development of the largest rayon filament yarn producer in the country; discusses the strategy which successfully integrated company operations for the manufacture of chemicals required by it, but failed to manufacture the most essential raw material--rayon-grade wood pulp; and illustrates how the company diversified its ... More
Reference No: F&A0237Pages: 5 Published on: 1, January, 1974
Abstract: Mr. Kanjibhai Jivabhai Malam was planning the operations of the society and was worried whether the bank loan would be sufficient to meet its requirements. He also wanted to know when funds would be surplus so that he could plan for their optimum use. The case involves the preparation of ... More
