Reference No: CMA0021Pages: 17Published on: 1, January, 1964
Abstract: The chairman of cooperative milk producers' union, having undertaken to build a dairy plant, was faced with the problem of developing the milk shed area of the district. The case gives material which could be used for developing some plan of action. The teaching focus is on developing strategy in ... More
Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: PROD0049(A)Pages: 10Published on: 1, January, 1964
Abstract: The case describes how, in a small rubber company, the introduction of a new hydraulic press to replace hand?operated presses brings up questions of meeting production targets and wages of workers in the new press. Targets can be met only if working time is reduced by improving the layout ... More
Reference No: OB0024(A)Pages: 28 Published on: 1, January, 1964
Abstract: A description of three related top executives who are treated as a small group with norms, values, etc. Students analyze the case using the same conceptual tools as for worker small groups. ... More
Reference No: OB0049(B)Pages: 2Published on: 1, January, 1964
Abstract: The managing director has a conversation with the new weaving master in which he tries to change the way he normally talks to his subordinates. ... More
Reference No: MAR0004Pages: 6Published on: 1, January, 1964
Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and sub dealers of other states even though the company had demarcated the areas. This ... More
Reference No: MAR0053Pages: 14Published on: 1, January, 1964
Abstract: The company was expecting to change its channels of distribution from manufacturer- age- retailers to a system of direct distribution to retailers. It outlines the views of those managers who favour alternative one versus those who support the other. Information on various dimensions of costs and benefits of the two ... More
Reference No: ECO0070Pages: 7Published on: 1, January, 1964
Abstract: The case deals with the tax implication of the water storage tank constructed for the purposes of the supply and storage of water this tank constitute a "plant and machinery " for the depreciation under the India Income-tax Act is discussed. . ... More
Reference No: CMA0019Pages: 9Published on: 1, January, 1964
Abstract: The manager of the cotton ginning factory is considering whether he should replace old gins with modern ones. The teaching focus is on the problems of processing the innovation needed. ... More
Reference No: MAR0013(G)Pages: 8Published on: 1, January, 1964
Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More
