Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: F&A0275Pages: 14Published on: 1, January, 1974
Abstract: This case focuses on an expansion programme coupled with a change in the product mix. The situation provides material for 1) assessment of the impact of product mix change on working capital, and 2) assessment of the incremental working capital requirements on expansion. The case shows how the additional working funds needed ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: OB0012Pages: 2Published on: 1, January, 1974
Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More
Reference No: BP0056(A)Pages: 19Published on: 1, January, 1974
Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More
Reference No: PROD0099Pages: 4Published on: 1, January, 1974
Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More
Reference No: F&A0233(F)Pages: 29 Published on: 1, January, 1974
Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More
Reference No: OB0048Pages: 1 Published on: 1, January, 1974
Abstract: This is the study of a passive entrepreneur who could not prosper because of lack of initiative, although the environment offered him a lot of opportunities. ... More
Reference No: BP0054Pages: 25Published on: 1, January, 1974
Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More
Reference No: ECO0161Pages: 11 Published on: 1, January, 1974
Abstract: Jaya Pipes Limited was promoted in October 1960 by Mr. M L Agrawal to manufacture pipes, tubes, and other contrivances out of iron, steel and such other such materials. As steel scrap was relatively cheaper at the time of its inception the planet installed was suitable for the manufacturing scrap-based pipes. ... More
