Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: BP0040(B)Pages: 18Published on: 1, January, 1974
Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petro chemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: F&A0115(B)Pages: 11 Published on: 1, January, 1974
Abstract: A newly recruited management trainee presents a breakeven chart to explain the reasons for the losses the company has been sustaining since inception. The chart provokes a lot of discussion. Several questions are raised as to the utility of breakeven analysis in a multi product situation. Suggestions are also made ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: OB0012Pages: 2Published on: 1, January, 1974
Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More
Reference No: BP0056(A)Pages: 19Published on: 1, January, 1974
Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More
Reference No: F&A0275Pages: 14Published on: 1, January, 1974
Abstract: This case focuses on an expansion programme coupled with a change in the product mix. The situation provides material for 1) assessment of the impact of product mix change on working capital, and 2) assessment of the incremental working capital requirements on expansion. The case shows how the additional working funds needed ... More
Reference No: OB0048Pages: 1 Published on: 1, January, 1974
Abstract: This is the study of a passive entrepreneur who could not prosper because of lack of initiative, although the environment offered him a lot of opportunities. ... More
Reference No: F&A0233(F)Pages: 29 Published on: 1, January, 1974
Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More
