Reference No: BP0051Pages: 14Published on: 1, January, 1973
Abstract: Mr. Mahadevan, CIROs purchase manager, has to select a copying machine out of thirteen machines available in the market. Three companies offer four different models each, and one company offers only one model. The emphasis in the analysis will be on determining the demand for work to be done by ... More
Reference No: MAR0102Pages: 7Published on: 1, January, 1973
Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More
Reference No: F&A0189Pages: 29 Published on: 1, January, 1973
Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic longrange system for the company is described. ... More
Reference No: F&A0233(C)Pages: 8Published on: 1, January, 1973
Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More
Reference No: F&A0210Pages: 6 Published on: 1, January, 1973
Abstract: An engineering company is trying to prepare proforma financial statements, using ten months' actual and two months' estimated transactions as base year data. A comprehensive list of projected transactions is given for the budget year and the effect of these transactions has to be determined. ... More
Reference No: PROD0095Pages: 10Published on: 1, January, 1973
Abstract: Illustrates the production planning and control system in a medium?sized light engineering company. Apart from providing scope for suggesting improvements in the system, it also brings out the cost aspects of various production planning decisions. It provides sufficient scope for working out in detail an optimum production plan. ... More
Reference No: CMA0247Pages: 15Published on: 7, February, 1973
Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More
Reference No: BP0055Pages: 48Published on: 1, January, 1974
Abstract: Discusses the operational problems faced by the first company set up to manufacture complete bicycles in India; illustrates how the pricing policy (to fight competition from imported cycles) and higher wage structure became detrimental to the survival of the company; and brings out the policy of tariff protection and other ... More
Reference No: P&IR0030Pages: 8 Published on: 1, January, 1974
Abstract: This case describes the problems faced by the top management of a large organization following the chief executive's decision to use a computer for some important areas of management. In the background of these problems, Mr. Goyal, who has been charged with the responsibility of understanding and solving the problems, ... More
Reference No: F&A0223Pages: 5 Published on: 1, January, 1974
Abstract: Describes the budget formulation and settlement process arising out of the consultants' recommendations for providing the required linkage between the corporate management's expectations and the potential and opportunities perceived by the operating and executive managements. The nature of participation and involvement of all levels of management from corporate management to ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More