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Most Popular cases
List of Most Popular Cases
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Kolkata Port Trust
Authors: Bandyopadhyay, Tathagata; Raghuram, G; Sharma, Yashoverman; Shukla, Niraja;
Reference No: CIPR0002 Pages: 47 Published on: 18, November, 2009
Abstract: Kolkata Port (KoPT) had achieved a turnaround from having made a loss of Rs 7.5 crores (cr) in the year 2000-01 to a net surplus of Rs 465.1 cr in the year 2006-07. A variety of initiatives had been taken during the intervening years with a focus on tariff rationalization, revenues from ... More
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Hasmukhbhai: Cold Storage Entrepreneur
Authors: Raghuram, G; Baskar, Vijaya N; Mishra, Santosh Kumar;
Reference No: CMA0812 Pages: 37 Published on: 20, November, 2009
Abstract: Mr Hasmukhbhai K Nakum, a cold storage entrepreneur, was thinking about expanding his cold storage business beyond Ahmedabad. While some of the cold storages in Ahmedabad were closing down due to high running costs and poor capacity utilization, but he was contemplating on expansion. He already had four cold storages ... More
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BiharTimes.com (A)
Authors: Sinha, Piyush Kumar; Abhishek;
Reference No: MAR0411(A) Pages: 10 Published on: 14, December, 2009
Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More
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Indore City Bus Transport Service (B)
Authors: Raghuram, G; Satyam Shivam Sundaram; Patni, Himanshu;
Reference No: CIPR0003(B) Pages: 35 Published on: 8, January, 2010
Abstract: Towards the end of 90s, mounting losses forced Madhya Pradesh State Road Transport Corporation (MPSRTC), the sole provider of public transport in Madhya Pradesh, to suspend their urban services. As a consequence, organized public transport services ceased to exist in Indore, the largest metropolitan city of the state of Madhya ... More
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Indore City Bus Transport Service (A)
Authors: Raghuram, G; Satyam Shivam Sundaram;
Reference No: CIPR0003(A) Pages: 16 Published on: 8, January, 2010
Abstract: Towards the end of 90s, mounting losses forced Madhya Pradesh State Road Transport Corporation (MPSRTC), the sole provider of public transport in Madhya Pradesh, to suspend their urban services. As a consequence, organized public transport services ceased to exist in Indore, the largest metropolitan city of the state of Madhya ... More
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TrustMe Bank
Authors: Kureshi, Sonal; Sood, Vandana;
Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010
Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More
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Majestic Hospital*
Authors: Ramani, K V;
Reference No: CMHS0004 Pages: 10 Published on: 13, January, 2010
Abstract: This case brings out the processes and procedures followed for hospital patient discharge in Majestic Hospital. Concerns of the hospital management in identifying problem areas in service delivery and those of the patient’s family regarding patient discharge process are also highlighted. The protagonist of the case is the chief ... More
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Bank of Baroda's Branding Exercise (B)
Authors: Sharma, Meenakshi;
Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010
Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More
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Bank of Baroda's Branding Exercise (A)
Authors: Sharma, Meenakshi;
Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010
Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More
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e-Suvidha
Authors: Biyani, Nagendra K;
Reference No: PSG0110 Pages: 17 Published on: 15, March, 2010
Abstract: The case is about an e-governance project taken up by the Department of Andhra Pradesh Municipal Administratition to roll out a comprehensive and uniform software programme across all urban local bodies in the state. The basic objectives for taking up the project were to upgrade urban management processes and to ... More
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