Most Popular cases

Authors: Desai, D K;

Reference No: CMA0216 Pages: 3 Published on: 1, June, 1972

Abstract: The case is based on the loan application submitted by a farmer to the Bank for the purchase of a power tiller. The Branch Manager prepared draft alternative plans for farm business income before after the purchase of a power tiller. On the basis of these alternative plans he was ... More

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Authors: George, P S;

Reference No: CMA0230(A) Pages: 8 Published on: 31, July, 1972

Abstract: The Protein Foods Association of India is interested in developing a campaign to educate people about the nutritional value of food items in their diet. They thought that public ignorance on the protein deficiency in the diet is one of the major factors responsible for the lack of adequate protein ... More

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Authors: George, P S;

Reference No: CMA0230(B) Pages: 4 Published on: 31, July, 1972

Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More

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Authors: George, P S;

Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

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Authors: George, P S;

Reference No: CMA0230(C) Pages: 6 Published on: 31, July, 1972

Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

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Authors: Desai, D K;

Reference No: CMA0241 Pages: 13 Published on: 19, October, 1972

Abstract: The Agricultural Finance Corporation was induced to undertake financing of minor irrigation schemes by the Agricultural Refinance Corporation. A scheme for financing the farmers for the construction of tubewells in one of the talukas of West Godavari district was prepared by AFC, the State government assured all necessary help for ... More

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Authors: Desai, D K;

Reference No: CMA0239 Pages: 6 Published on: 19, October, 1972

Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More

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Authors: Desai, D K;

Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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Authors: Desai, D K;

Reference No: CMA0235 Pages: 10 Published on: 19, October, 1972

Abstract: An automobile firm requested for a loan for Rs. 2.75 lakhs from the Agricultural Finance Corporation for the purchase of 12 tractors with a view to exploit the good scope of custom service of tractors in the area. Having received the application the Managing Director of AFC was considering whether the loan ... More

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Authors: Desai, D K;

Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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Authors: Desai, D K;

Reference No: CMA0240 Pages: 13 Published on: 19, October, 1972

Abstract: The case discusses the planning and implementation of the Rs 50 crore financing area development scheme for the development of minor irrigation sources in two years. The strategy adopted for planning and implementation is analysed, the achievement of the programme is also discussed. The focus is on the financing of the ... More

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