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Most Popular cases

List of Most Popular Cases

  1. National Institute of Indian Medical Heritage, Hyderabad

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0020 Pages: 15 Published on: 21, May, 2012

    Abstract: Dr. Ala Narayana, Director, National Institute of Indian Medical Heritage, Hyderabad (NIIMH), in late 2011, is considering a review of the progress of the institute since its foundation in 1956, in order to develop a strategy and an action plan for the future. The need for this planning was felt since NIIMH ... More

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  2. UGVCL - The Road Ahead

    Authors: Sinha, Piyush Kumar; Thomas, Sujo;

    Reference No: MAR0424 Pages: 20 Published on: 15, May, 2012

    Abstract: Incorporated on September 15, 2003, Uttar Gujarat VIJ Company Limited had become an outstanding electricity company engaged in distribution and retail supply of electricity to various parts of Gujarat and in certain areas outside Gujarat. The case examines further scope for utility performance and cost management in electricity retailing and distribution. The ... More

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  3. Tej Auto Limited (D): Market Segmentation using Cluster Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(D) Pages: 21 Published on: 29, March, 2012

    Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More

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  4. Tej Auto Limited (B): Research Design, Data Preparation and Data Analysis Plan

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(B) Pages: 27 Published on: 29, March, 2012

    Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More

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  5. Tej Auto Limited (C): Market Definition and Preliminary Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(C) Pages: 26 Published on: 29, March, 2012

    Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More

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  6. Tej Auto Limited (A): Problem Definition

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

    Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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  7. Directorate of Education, Delhi

    Authors: Sharma, Rajeev; Dixit, M R; Verma, Sanjay;

    Reference No: RJMC0019 Pages: 23 Published on: 28, March, 2012

    Abstract: The case describes changes brought about in academic and administrative aspects of the Directorate of Education, Delhi, after Ms. Rina Ray, a new secretary of education, took over. When she joined office, the overall enrolment in government schools, numbering more than 900, had been declining and less than 50% of children were ... More

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  8. Innovative Always

    Authors: Dave, Shruti;

    Reference No: F&A0493 Pages: 2 Published on: 10, February, 2012

    Abstract: The Max-Value Stores case provides an opportunity for students to apply the understanding of various financial reporting topics (revenue recognition, liability de-recognition, accounting changes, and deferred taxes) to determine the applicable GAAP for recognizing gift card ?breakage', the estimated amount of gift cards that is unlikely to be redeemed. The ... More

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