Reference No: P&IR0165Pages: 28 Published on: 1, January, 1984
Abstract: The case deals with the issues in respect of personnel and industrial relations matters when BHEL took over two units in Karnataka. The case tries to focus on the distinct identity and role of the personnel and industrial relations department in the overall takeover strategy. The case also discusses the ... More
Reference No: MAR0275(D)Pages: 9Published on: 1, January, 1983
Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More
Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
Reference No: BP0144(D)Pages: 24Published on: 1, January, 1983
Abstract: Reviews the company's performance during a seven-year period--1974-75 to 1980-81. Voltas had resorted to certain operational strategies having significant financial implications: 1) it altered its method of calculating depreciation on its fixed assets; 2) it entered into foreign collaboration for its international operations; 3) it absorbed two of its affiliate companies with ... More
Reference No: P&IR0156(B)Pages: 7Published on: 1, January, 1983
Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decision making. The case may be used as skill- building tool. ... More
Reference No: MAR0280Pages: 17Published on: 1, January, 1983
Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More
Reference No: BP0144(A)Pages: 17Published on: 1, January, 1983
Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More
Reference No: P&IR0064(C)Pages: 6 Published on: 1, January, 1983
Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More
Reference No: BP0144(I)Pages: 38Published on: 1, January, 1983
Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More
Reference No: MAR0278Pages: 16Published on: 1, January, 1983
Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More
Reference No: BP0144(G)Pages: 28Published on: 1, January, 1983
Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More
Reference No: BP0144(E)Pages: 30Published on: 1, January, 1983
Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More
