Most Popular cases

Authors: Mohan, Manendra;

Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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Authors: Murthy, Nirmala;

Reference No: PSG0016 Pages: 13 Published on: 1, January, 1979

Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More

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Authors: Agarwal, S P;

Reference No: F&A0327 Pages: 3 Published on: 1, January, 1979

Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More

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Authors: Vora, M N;

Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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Authors: Balakrishnan, K;

Reference No: OB0045 Pages: 8 Published on: 1, January, 1979

Abstract: The personnel manager of a recently?formed handloom development corporation introduces a format and procedures for the annual performance reporting of the corporation's employees. The corporation's managing director wants to know how the performance assessment system can be improved for monitoring output and spending more effectively. ... More

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Authors: Patel, Nitin R;

Reference No: PROD0151 Pages: 8 Published on: 1, January, 1979

Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More

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