Most Popular cases

Authors: Gupta, Tirath; Maslekar, A R; Deepinder, Mohan;

Reference No: CMA0490 Pages: 11 Published on: 1, January, 1979

Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More

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Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

Reference No: CMA0507 Pages: 15 Published on: 1, January, 1979

Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

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Authors: Roy Dholakia, Ruby;

Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

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Authors: Bhattacharya, C D;

Reference No: F&A0331 Pages: 3 Published on: 1, January, 1979

Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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