Most Popular cases

List of Most Popular Cases

  1. Brand Switching and Brand Loyalty: Gain-Loss Analysis **

    Authors: Basu, S K;

    Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

    Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

  2. Bureau of Public Enterprises

    Authors: Murthy, K R S;

    Reference No: BP0072 Pages: 18 Published on: 1, January, 1976

    Abstract: Describes the setting up of the Bureau of Public Enterprises and its role and functions as they have evolved over the time. The views and recommendations of the study team on public sector undertakings of the Administrative Reforms Commission and the final recommendations of the commission are also described. The ... More

  3. Arun Ranganath Deshpande (D)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(D) Pages: 10 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

  4. Evolution of Computer Systems at Air

    Authors: Patel, Nitin R;

    Reference No: QM0088 Pages: 19 Published on: 1, January, 1976

    Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More

  5. Victor Gaskets India Limited (E)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(E) Pages: 4 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

  6. Modern Bakeries (India) Limited: The Ahmedabad Unit and Its Management

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

    Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

  7. Ganesh Flour Mills Co. Ltd. (A)

    Authors: Murthy, K R S;

    Reference No: BP0092(A) Pages: 8 Published on: 1, January, 1976

    Abstract: Describes the pressures from labour and political leaders on the government to take over a closed vanaspati unit under the Industries Act. Should it take over? What are the costs and benefits and the administrative implications of each alternative? ... More

  8. Premier Bank (B)

    Authors: Sachdeva, P S;

    Reference No: P&IR0056(B) Pages: 4 Published on: 1, January, 1976

    Abstract: In 1972, the manager, in charge of training, had to prepare a perspective plan for training for the period 1973-75, to be submitted for the Board's approval. The priorities required to be kept in view while planning and implementing the training activities, and the specific recommendations to be made for overcoming ... More

  9. Arun Ranganath Deshpande (B)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(B) Pages: 7 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

  10. Marketing Information System at Rustom Mills

    Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

    Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

    Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

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