Reference No: QM0101(A)Pages: 6Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: MAR0170Pages: 9 Published on: 1, January, 1976
Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More
Reference No: BP0069(A)Pages: 21Published on: 1, January, 1976
Abstract: A comprehensive case, Hindustan Tractors Limited (AR) brings the functional and general management policies of the company into sharp focus against the background of industry trends, competitor strategies, and government licensing and pricing policies. The case is helpful in explaining how the companys basic policies were ill tuned to techno ... More
Reference No: ECO0232Pages: 21Published on: 1, January, 1976
Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More
Reference No: MAR0177Pages: 14Published on: 1, January, 1976
Abstract: With an eye on the fast growing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More
Reference No: PROD0116Pages: 11Published on: 1, January, 1976
Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More
Reference No: BP0092(A)Pages: 8Published on: 1, January, 1976
Abstract: Describes the pressures from labour and political leaders on the government to take over a closed vanaspati unit under the Industries Act. Should it take over? What are the costs and benefits and the administrative implications of each alternative? ... More
Reference No: QM0100(E)Pages: 16Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
