Reference No: MAR0103Pages: 17Published on: 1, January, 1973
Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More
Reference No: F&A0202Pages: 2Published on: 1, January, 1973
Abstract: A newly formed company has to record a series of transactions it has entered into during the first month of existence. The case requires students to employ basic accounting up to the stage of preparing a trial balance. ... More
Reference No: PROD0095Pages: 10Published on: 1, January, 1973
Abstract: Illustrates the production planning and control system in a medium?sized light engineering company. Apart from providing scope for suggesting improvements in the system, it also brings out the cost aspects of various production planning decisions. It provides sufficient scope for working out in detail an optimum production plan. ... More
Reference No: BP0051Pages: 14Published on: 1, January, 1973
Abstract: Mr. Mahadevan, CIROs purchase manager, has to select a copying machine out of thirteen machines available in the market. Three companies offer four different models each, and one company offers only one model. The emphasis in the analysis will be on determining the demand for work to be done by ... More
Reference No: F&A0233(B)Pages: 13Published on: 1, January, 1973
Abstract: The team of consultants engaged in defining L&T's businesses, and streamlining its management planning and control systems, identifies four major "product groups" as distinct businesses of L&T. The existing reporting system in relation to one of these four groups is described. The case seeks to identify the determinants ... More
Reference No: F&A0232Pages: 18Published on: 1, January, 1973
Abstract: Mr. Krishnan, a technician entrepreneur, started Sharma Founders and Engineers to manufacture iron cylpebs on a job order basis. When the manufacture of cylpebs proved uneconomical, he took to production of ferrous ground castings by cupola and pit furnace processes. The case describes how the unit is faced with a ... More
Reference No: CMA0247Pages: 15Published on: 7, February, 1973
Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More
Reference No: OB0012Pages: 2Published on: 1, January, 1974
Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More
Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: OB0048Pages: 1 Published on: 1, January, 1974
Abstract: This is the study of a passive entrepreneur who could not prosper because of lack of initiative, although the environment offered him a lot of opportunities. ... More
