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Most Popular cases

List of Most Popular Cases

  1. Western India Fertilizer Company

    Authors: Mehta, S C; Kashyap, S P;

    Reference No: MAR0086 Pages: 24 Published on: 1, January, 1972

    Abstract: The case deals with the problem of deciding the locations of warehouses for the distribution of chemical fertilizers in Gujarat for a large company having 500,000 tonnes capacity. Specifically, the major questions are how many stocks points to use, in what broad geographical areas, exact locations for the depots, inventory levels ... More

  2. Kannagi Mills

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0044 Pages: 20 Published on: 1, January, 1972

    Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More

  3. The Mysore Government Silk Filatures **

    Authors: Balachandra, R;

    Reference No: PROD0097 Pages: 17 Published on: 1, January, 1972

    Abstract: An integrated case about the problems of a silk filature. Provides ample scope for discussion of the production management aspects in a rural industry. How the general business environment affects the industry is examined. ... More

  4. Zap Limited

    Authors: Monappa, Arun;

    Reference No: P&IR0084 Pages: 6 Published on: 1, January, 1972

    Abstract: The case illustrates the principle of equity in promotion policies. The equity is disturbed with the introduction of an advanced technology production process. ... More

  5. Shakti Breweries

    Authors: Mehta, S C;

    Reference No: MAR0100 Pages: 19 Published on: 1, January, 1972

    Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More

  6. Pharmaceuticals and Chemicals Limited

    Authors: Mehta, S C;

    Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

    Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

  7. Bharat Dump Trucks Limited **

    Authors: Camillus, J C;

    Reference No: F&A0228 Pages: 14 Published on: 1, January, 1972

    Abstract: The case focuses on a relatively small company caught in a squeeze between rising costs and fixed selling prices determined by the government, and its approach to planning as a means of halting the erosion of profits. The major issue relates to the relevance of a formal planning system to ... More

  8. Hindustan Pharmaceuticals Limited

    Authors: Mehta, S C; Parasuram, A;

    Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

    Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

  9. Supreme Confectioners Limited

    Authors: Camillus, J C; Thomas, Philip S;

    Reference No: F&A0153 Pages: 13 Published on: 1, January, 1972

    Abstract: This case focuses on the organizational structure and procedural measures adopted by an organization seeking to diversify its product line. ... More

  10. Zick Limited

    Authors: Monappa, Arun;

    Reference No: P&IR0087 Pages: 4 Published on: 1, January, 1972

    Abstract: The case deals with the source of supply of labour and the recruitment procedures of a rapidly expanding organization. The case covers the change from an informal to a more formal and objective selection system. Consequent to this change, the main source of new hiring became more broad based, to ... More

  11. Indian Aluminium Limited **

    Authors: Varshneya, K L;

    Reference No: F&A0182 Pages: 16 Published on: 1, January, 1972

    Abstract: Deals with project appraisal for capital participation and provision of funds by a bank, and evaluation of assumptions on which forecasts are used. ... More

  12. Financing Seed Production Project **

    Authors: Desai, D K;

    Reference No: CMA0215 Pages: 8 Published on: 15, February, 1972

    Abstract: Having understood the importance of the new seed industry, the chairman of National Bank Limited was thinking of developing a project on hybrid seed production. In the meantime, the National Seed Corporation, which had undertaken hybrid seed production in Mysore State, approached the bank with a suggestion that the bank ... More

  13. What Price Metals? - Metal Refining Company

    Authors: Pathak, H N;

    Reference No: ECO0162 Pages: 5 Published on: 1, January, 1973

    Abstract: The case discusses the price parity problems faced by a metal refining company. In doing this, It takes as its background certain policy decisions at the national level and some international development in the market for metals. The metals discussed are lead and antimony ... More

  14. Irrigation Equipments Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0202 Pages: 2 Published on: 1, January, 1973

    Abstract: A newly formed company has to record a series of transactions it has entered into during the first month of existence. The case requires students to employ basic accounting up to the stage of preparing a trial balance. ... More

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