Reference No: QM0045Pages: 19Published on: 1, January, 1971
Abstract: Describes the evolution of data- processing applications in a modern textile mill over the last twenty years. The company, which started mechanization with Hollerith equipment, now has an IBM 8K system (tape oriented) and plans to go in for an IBM 360/30 system shortly. The factors responsible for the introduction of ... More
Reference No: F&A0152Pages: 8 Published on: 1, January, 1971
Abstract: A textile mill has approached a financial institution for an additional working capital loan of Rs.60 lakhs. The case highlights the problem arising from poor fund generation relative to fixed costs. The gross profit of the company is insufficient to meet the interest burden, which has substantially increased because a ... More
Reference No: MAR0092(C)Pages: 4Published on: 1, January, 1971
Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More
Reference No: MAR0100Pages: 19Published on: 1, January, 1972
Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More
Reference No: MAR0090Pages: 14Published on: 1, January, 1972
Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More
Reference No: MAR0098Pages: 18Published on: 1, January, 1972
Abstract: HPL was contemplating the introduction of an over-th e- counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More
Reference No: F&A0228Pages: 14 Published on: 1, January, 1972
Abstract: The case focuses on a relatively small company caught in a squeeze between rising costs and fixed selling prices determined by the government, and its approach to planning as a means of halting the erosion of profits. The major issue relates to the relevance of a formal planning system to ... More
Reference No: F&A0153Pages: 13 Published on: 1, January, 1972
Abstract: This case focuses on the organizational structure and procedural measures adopted by an organization seeking to diversify its product line. ... More
Reference No: BP0045Pages: 42Published on: 1, January, 1972
Abstract: TI Cycles is one of the two largest cycle manufacturing units in the country as of 1972. The Case poses the problem of formulating a strategy for TI Cycles in the face of severe competition, sluggish demand, escalating costs, and governmental pressures to hold the prices. The companys response is to ... More
Reference No: F&A0182Pages: 16Published on: 1, January, 1972
Abstract: Deals with project appraisal for capital participation and provision of funds by a bank, and evaluation of assumptions on which forecasts are used. ... More
