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Most Popular cases

List of Most Popular Cases

  1. A Methodology for Estimating Production Potentialities of an Area

    Authors: Singh, Gurudev;

    Reference No: CMA0578 Pages: 9 Published on: 1, January, 1983

    Abstract: Attempts to present a methodology for estimating production potentialities of an area based on analysis of micro production units. Aggregation model was developed to obtain population parameters such that contribution of changes in production technology could be estimated. The methodology also involves the adjustments for some variables such as size ... More

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  2. Voltas Limited (C): Manufacturing Strategy

    Authors: Korgaonker, M G;

    Reference No: BP0144(C) Pages: 52 Published on: 1, January, 1983

    Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More

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  3. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  4. Transfer of Ram Nihal (B)

    Authors: Verma, Pramod; Sen Gupta, Samresh;

    Reference No: P&IR0154(B) Pages: 3 Published on: 1, January, 1983

    Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More

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  5. Kerala Agricultural Development Project (B1): Special Agricultural Development unit - (SADU)

    Authors: Desai, D K;

    Reference No: CMA0584 Pages: 45 Published on: 1, January, 1983

    Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More

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  6. Matsushita in India: Preparing Industrial Persons

    Authors: Satia, J K; Thomas, J S; Thomas, Philip S;

    Reference No: P&IR0160 Pages: 27 Published on: 1, January, 1983

    Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More

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  7. Rama Reddy's Rural Development Dilemma (B)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0582(B) Pages: 16 Published on: 1, January, 1983

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