Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: F&A0031Pages: 10Published on: 1, January, 1966
Abstract: This case highlights the problems of transfer pricing where a) only a limited market (in terms of volume) exists, and b) costs and assets are transferred to measure returns on investment as an index of departmental performance appraisal. ... More
Reference No: PROD0006(D)Pages: 11Published on: 1, January, 1966
Abstract: This is an exercise in establishing economic batch quantities for manufacture. In the light of the concepts covered in a background note, "A Case against the Economic Batch Quantity" (The Manager, January 1964, Management Publications Limited, London), throughout time, setup time, etc are to be used. ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: QM0001(I)Pages: 7Published on: 1, January, 1966
Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More
Reference No: CMA0030Pages: 14Published on: 20, December, 1966
Abstract: The proprietor of the firm was considering the prospects of expanding his business of handloom fabrics in India. The teaching focus is on the export possibilities of cotton fabrics. ... More
Reference No: CMA0064Pages: 12Published on: 26, December, 1966
Abstract: The case deals with the problems faced by a firm which wants to set up a distribution channel for the new products which it wanted to manufacture. ... More
Reference No: PROD0026(A)Pages: 10Published on: 1, January, 1967
Abstract: The case describes the application of PERT and CPM techniques to the project construction operations of a fertilizer plant in India. It indicates all the necessary steps, which must be taken before starting with the introduction of PERT, and how PERT helps in spotlighting troubles earlier. The student is expected ... More
Reference No: PROD0053Pages: 12Published on: 1, January, 1967
Abstract: Describes a problem faced by the management wherein a decision has to be made whether to buy a Turret Lathe or an Automat to replace the worn-out Turret Lathe. Facts and figures on equipment cost, and operating and maintenance costs for the two types of equipment are given. Students are ... More
Reference No: QM0018Pages: 6 Published on: 1, January, 1967
Abstract: This case illustrates the technique of solving a transport problem involving two warehouses and several destinations. This involves optimizing based on two different criteria. This case illustrates the transportation problem in linear programming. ... More
