Reference No: MAR0193Pages: 7Published on: 1, January, 1978
Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, socio psychological variables affecting coffee drinking, etc. called ... More
Reference No: PSG0034Pages: 7 Published on: 1, January, 1978
Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More
Reference No: F&A0315(A)Pages: 6Published on: 1, January, 1978
Abstract: A case in relevant costs and pricing, describing product costing under a full costing system. An accountant suggests improved basis for allocation of fixed/common costs. Relevance of product costs worked out under the old and revised systems can be scrutinized in the context of a price revision to improve ... More
Reference No: MAR0203(A)Pages: 2Published on: 1, January, 1978
Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More
Reference No: BP0130Pages: 13Published on: 1, January, 1978
Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More
Reference No: QM0118Pages: 12 Published on: 1, January, 1978
Abstract: The case shows the use of an uncertainty model for optimizing interest payments on short- term borrowings, including bank overdrafts. The use of computer database is also illustrated. ... More
Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: BP0108(B)Pages: 5Published on: 1, January, 1978
Abstract: Case (B) describes in detail a specific project a nd a medium scale paper manufacturi unit which the family is considering. Relevant industry information is briefly sketched. The case raises the following issues: the desirability of the groups pursuing this project, considering the groups strengths and weakness and the paper ... More
Reference No: BP0141(B)Pages: 8Published on: 1, January, 1978
Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export- oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More
Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
