Most Popular cases

Authors: Tripathy, Arabinda; Seshadri, D V R;

Reference No: PROD0280(A) Pages: 13 Published on: 16, July, 2004

Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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Authors: Tripathy, Arabinda; Seshadri, D V R;

Reference No: PROD0267(E) Pages: 12 Published on: 16, July, 2004

Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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Authors: Patel, Rajendra;

Reference No: F&A0471 Pages: 6 Published on: 23, August, 2004

Abstract: Differentiating the strategic cost variance from the traditional standard cost variances and identifying the controllable and non-controllable variances along with special treatment for managed cost in interpreting the variances. ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Vyas, Preeta H;

Reference No: MAR0359(E) Pages: 12 Published on: 21, December, 2004

Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More

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Authors: Bhat, Ramesh; Maheshwari, Sunil Kumar; Verma, Sanjay; Shah, Payal;

Reference No: CISG0089 Pages: 33 Published on: 1, January, 2005

Abstract: The case focuses on a company that is the largest manufacturer of printing ink in India, 12th largest manufacturer in the world and aims to join elite group of top five ink manufactures in the world. The company has a very humane culture where loyalty to the promoters is very ... More

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Authors: Sahay, Arvind;

Reference No: MAR0362(A) Pages: 25 Published on: 31, May, 2005

Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More

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Authors: Sahay, Arvind;

Reference No: MAR0362(B) Pages: 1 Published on: 31, May, 2005

Abstract: This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It has seated up its operations in roots. ... More

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Authors: Sahay, Arvind;

Reference No: MAR0360 Pages: 42 Published on: 1, June, 2005

Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More

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Authors: Ravi Swaminathan; Sahay, Arvind;

Reference No: MAR0361 Pages: 23 Published on: 4, June, 2005

Abstract: The case looks at the challenges being faced by HP India in the PC market. HP is facing severe pricing pressure from assemblers, dropping margin amongst and leakages from distributors and imminent entry by Dell. Manufacturing advantages available in India are about to go away. ... More

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Authors: Dixit, M R; Sharma, Rajeev;

Reference No: BP0304-Hindi Pages: 17 Published on: 25, June, 2005

Abstract: इस केस में वह स्थिति बतायी गयी है जिसे वलसाड़, गुजरात में श्री सुन्दरम् ने एक आईसीएसई मान्य अतुल विद्यालय में आचार्य के तौर पर कार्यभार सँभालने के साथ ही झेला था। इस केस में स्कूल के उद्देश्यों, ट्रस्टियों के बोर्ड द्वारा अनुसरण की जा रही नीतियों एवं व्यवहारों के बारे तथा ट्रस्टियों, अभिभावकों एवं शिक्षकों की अपेक्षा के बारे में और स्कूल के ढाँचे के बारे में बताया गया है। श्री सुन्दरम् को उपरोक्त संदर्भ में स्कूल को प्रबंधित करने के लिए एक रणनीति बनाने की जरूरत पड़ती है। अपने कार्य को सुविधाजनक बनाने हेतु ट्रस्टियों के प्रोफ़ाइल एवं स्कूल के कार्यप्रदर्शन के बारे में इस केस में जानकारी दी गयी है। ... More

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Authors: Dixit, M R; Sharma, Rajeev;

Reference No: BP0304 Pages: 14 Published on: 25, June, 2005

Abstract: This case presents the situation faced by Mr. Sundaram as he took charge of Atul Vidyalaya, an ICSE affiliated school in Valsad, Gujarat State, as its principal. The case describes the objectives of the school, the policies and practices followed by the board of trustees, the expectations of the trustees, ... More

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Authors: Sinha, Piyush Kumar; Sood, Vandana;

Reference No: MAR0365 Pages: 34 Published on: 22, July, 2005

Abstract: Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look ... More

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Authors: Sinha, Piyush Kumar; Rummong, Rowena; Varma, Shantanu;

Reference No: MAR0366 Pages: 17 Published on: 22, July, 2005

Abstract: Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its ... More

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Authors: Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj;

Reference No: MAR0367 Pages: 40 Published on: 16, November, 2005

Abstract: Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position in the states of Delhi, Madhya Pradesh, Punjab, Haryana, Himachal Pradesh and the union ... More

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