Abstract
The case focuses on a company that is the largest manufacturer of printing ink in India, 12th largest manufacturer in the world and aims to join elite group of top five ink manufactures in the world. The company has a very humane culture where loyalty to the promoters is very high. What problems will the company face when it grows in size? What should it do to become a global player?
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CISG0089 |
| Title | Micro Inks Ltd. |
| Pages | 33 |
| Published on | Jan 1, 2005 |
| Year of Event | 2005 |
| Authors | Bhat, Ramesh; Maheshwari, Sunil Kumar; Verma, Sanjay; Shah, Payal; |
| Area | Information Systems (IS) |
| Discipline | Strategic Management |
| Sector | Manufacturing |
| Country | India |
| Courses | Strategic Formulation and Implementation (SFI) |
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