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Most Popular cases

List of Most Popular Cases

  1. Ahmedabad Textiles Limited (B)

    Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

    Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

    Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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  2. Tri-Sure India Limited

    Authors: Bhattacharyya, S K;

    Reference No: F&A0290 Pages: 35 Published on: 1, January, 1976

    Abstract: Describes the accounting adjustments made by the management that is subsequently audited and found to be without any operational basis. The auditors allege that sales have been inflated, adjustments have been made in receivables and inventories, and profit figures increased. This happens when the profit and loss account is to ... More

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  3. Indian Airlines (C)

    Authors: Balakrishnan, K;

    Reference No: BP0076(C) Pages: 15 Published on: 1, January, 1976

    Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More

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  4. Information System at Primary Health Centre Kanhas

    Authors: Murthy, Nirmala;

    Reference No: PSG0028 Pages: 11 Published on: 1, January, 1976

    Abstract: The case describes the kind of information collected by field workers and other officials in Kanhas PHC. The registers and records include target couple registers, stock registers, education register, case register, and daily diary. The ANMs and FPHAs are expected to maintain twelve registers. An interview with the block extension ... More

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  5. State Bank of India (G)

    Authors: Bhattacharyya, S K; Singh, A K;

    Reference No: F&A0263(G) Pages: 11 Published on: 1, January, 1976

    Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More

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  6. Indian Airlines (A)

    Authors: Balakrishnan, K;

    Reference No: BP0076(A) Pages: 12 Published on: 1, January, 1976

    Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 196871, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More

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  7. Food Corporation of India (A)

    Authors: Kulkarni, G R;

    Reference No: BP0091(A) Pages: 19 Published on: 1, January, 1976

    Abstract: Sets out the background, including the policy considerations that led to the setting up of the company (FCI), its assigned tasks and objectives, and the initial perception of top management of the corporation and interested outsiders about the strategy it had to adopt to achieve the set tasks. Students would ... More

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  8. Sunrise Biscuit & Beverage Company (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

    Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

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  9. Janata Textile Corporation (B)

    Authors: Balakrishnan, K;

    Reference No: F&A0312(B) Pages: 3 Published on: 1, January, 1977

    Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More

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  10. Pragati Chemicals (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0197(A) Pages: 8 Published on: 1, January, 1977

    Abstract: A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clearcut sales strategy in respect of projects is called for. ... More

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  11. Hi-Sell Paperbacks Company

    Authors: Prasad, Keshav;

    Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

    Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

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