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Most Popular cases

List of Most Popular Cases

  1. Bharat Containers Limited (BCL)

    Authors: Kulkarni, G R;

    Reference No: BP0155 Pages: 6 Published on: 1, January, 1979

    Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More

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  2. Gujarat Tractor Company Limited

    Authors: Agarwal, S P;

    Reference No: F&A0329 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More

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  3. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  4. LMP Precision Engineering Company

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0251 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More

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  5. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

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  6. Market Development Strategy for Linear Alkyl Benzene

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0244 Pages: 8 Published on: 1, January, 1979

    Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More

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  7. Nutrition Programme

    Authors: Murthy, Nirmala;

    Reference No: PSG0016 Pages: 13 Published on: 1, January, 1979

    Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More

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  8. Area Development Corporation: Promotion of Artificial Insemination Programme

    Authors: Mehta, S C; Paul, S;

    Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

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  9. Vadamalai Fruit Processing Factory **

    Authors: Seetharaman, S P;

    Reference No: CMA0505 Pages: 13 Published on: 1, January, 1979

    Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More

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  10. Bharat Lights**

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

    Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

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  11. Interface Between Government and Public Undertakings: An Overview (A)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(A) Pages: 3 Published on: 1, January, 1979

    Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface are listed. ... More

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