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Most Popular cases

List of Most Popular Cases

  1. FoodWorld (A): Market Entry Strategy

    Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

    Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

    Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

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  2. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

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  3. Arun Ice Cream

    Authors: Koshy, Abraham; Venkiteswaran, N;

    Reference No: BP0253 Pages: 17 Published on: 2, March, 2000

    Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More

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  4. Blaze Department Stores

    Authors: Banerjee, Arindam;

    Reference No: MAR0337 Pages: 11 Published on: 16, March, 2000

    Abstract: This case provides a setting to develop a data analysis plan. Research objectives and research design in this case do not blend well and hence these are additional complications. This case provides adequate opportunity to students to resolve issues using multiple sources of secondary information. Paucity of appropriate information in ... More

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  5. Mid West Retail Consumer Finance Services (A)

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(A) Pages: 9 Published on: 30, March, 2000

    Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More

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  6. Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(B) Pages: 11 Published on: 30, March, 2000

    Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More

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