Reference No: MAR0244Pages: 8Published on: 1, January, 1979
Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More
Reference No: MAR0224Pages: 13Published on: 1, January, 1979
Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More
Reference No: MAR0240Pages: 3Published on: 1, January, 1979
Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More
Reference No: PSG0016Pages: 13 Published on: 1, January, 1979
Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More
Reference No: CMA0505Pages: 13Published on: 1, January, 1979
Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More
Reference No: BP0158TEC(B)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More
Reference No: PSG0014Pages: 4 Published on: 1, January, 1979
Abstract: The case describes the rationale that underlies a new project of the Family Planning Association of India, in Banaskantha district. The project tries to create a deeper consciousness among the people regarding the health and educational status of women and children through an intensive educational programme in Deesa. Another feature ... More
Reference No: BP0155Pages: 6Published on: 1, January, 1979
Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More
Reference No: F&A0325Pages: 4Published on: 1, January, 1979
Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More
