Most Popular cases

Authors: Bhatnagar, S C; Kaul, Mohan;

Reference No: QM0137(B) Pages: 22 Published on: 1, January, 1978

Abstract: Describes information requirements and reporting formats for the situation described in Case (A) QM0137(A). The rationale for some reports is discussed, and some changes in documents and their flows are suggested. The computer configuration available for implementing the new system is provided for a detailed design of the new ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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Authors: Mehta, S C; Parekh, Jayshree;

Reference No: MAR0226 Pages: 5 Published on: 1, January, 1979

Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More

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Authors: Roy Dholakia, Ruby;

Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

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Authors: Patel, Nitin R; Anantaram, B;

Reference No: QM0151 Pages: 3 Published on: 1, January, 1980

Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More

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Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0276(A) Pages: 17 Published on: 1, January, 1981

Abstract: The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary ... More

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Authors: Vora, M N;

Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

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Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

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