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List of Most Popular Cases

  1. Indian Soap Products (A)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966

    Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More

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  2. “An Experiment – Joint Consultative Council”

    Authors: Goyal, R C;

    Reference No: P&IR0042 Pages: 9 Published on: 1, January, 1966

    Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More

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  3. Alpana Chemicals (C)

    Authors: Chowdhry, Kamla;

    Reference No: P&IR0017(C) Pages: 1 Published on: 1, January, 1966

    Abstract: The case deals with the problems of succession in an expanding organization, the way the Chairman handles the problem, and the reorganization involved. At another level, it deals with problems of authority and peer relationships. ... More

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  4. Navrang Iron and Steel Works Limited **

    Authors: Subramaniam, S;

    Reference No: QM0009 Pages: 6 Published on: 1, January, 1966

    Abstract: Deals with the choice between two alternative processes of steel production. The economics of the two processes are examined. ... More

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  5. Alpana Chemicals (A)

    Authors: Chowdhry, Kamla;

    Reference No: P&IR0017(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case deals with the problems of succession in an expanding organization, the way the Chairman handles the problem, and the reorganization involved. At another level, it deals with problems of authority and peer relationships. ... More

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  6. Acquisition of Land for Expansion by Sarabhai Chemicals (A) **

    Authors: Chowdhry, Kamla;

    Reference No: OB0001(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

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  7. Indian Soap Products Limited (B)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0031(B) Pages: 13 Published on: 1, January, 1966

    Abstract: Reorganization of field sales, based on the study of territory market potentials. ... More

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  8. Urmi Pharmaceutical Company (E)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

    Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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  9. Gujarat Electronics Corporation**

    Authors: Dalal, B C;

    Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

    Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

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  10. J.K. Cotton Spinning & Weaving Co. Ltd.

    Authors: Goyal, R C;

    Reference No: P&IR0041 Pages: 4 Published on: 1, January, 1966

    Abstract: Describes the difficulties in taking disciplinary action against a factory worker,dismissed for being caught red-handed by the law, and the delay involved. ... More

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  11. Punjab Machinery Company (D)

    Authors: Hegde, B K;

    Reference No: PROD0006(D) Pages: 11 Published on: 1, January, 1966

    Abstract: This is an exercise in establishing economic batch quantities for manufacture. In the light of the concepts covered in a background note, "A Case against the Economic Batch Quantity" (The Manager, January 1964, Management Publications Limited, London), throughout time, setup time, etc are to be used. ... More

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  12. Alpana Chemicals (B)

    Authors: Chowdhry, Kamla;

    Reference No: P&IR0017(B) Pages: 4 Published on: 1, January, 1966

    Abstract: The case deals with the problems of succession in an expanding organization, the way the Chairman handles the problem, and the reorganization involved. At another level, it deals with problems of authority and peer relationships. ... More

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  13. Ramco Tractors Limited **

    Authors: Bhattacharyya, S K; Varshneya, K L;

    Reference No: F&A0052 Pages: 16 Published on: 1, January, 1966

    Abstract: The case relates to long range planning in an engineering company. It is used to discuss the objectives and mechanics of longrange planning and the problems encountered in implementing such plans. ... More

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  14. Acquisition of Land for Expansion by Sarabhai Chemicals (B) **

    Authors: Chowdhry, Kamla;

    Reference No: OB0001(B) Pages: 2 Published on: 1, January, 1966

    Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

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  15. The Small Car Project **

    Authors: Paul, S;

    Reference No: ECO0018 Pages: 12 Published on: 1, January, 1966

    Abstract: The case Concerns the small car investment project about which the Government of India was to announce a decision in 1955. The problem was: In view of the existing idle capacity in the indigenous industry, and the foreign exchange shortage, was the decision to go ahead with a new Small car ... More

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