Reference No: MAR0012Pages: 12 Published on: 1, January, 1964
Abstract: Describes various salesmen's incentive schemes. Arguments in favour and against group incentive versus individual incentive systems are put forward. The question as to whether the company should use a different incentive scheme for managers as compared to the salesmen is discussed. Problems of implementation of incentive schemes are highlighted. ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: OB0016Pages: 6Published on: 1, January, 1964
Abstract: The executive director is trying to decide whether to implement a central training scheme for the recently decentralized group of companies comprising HAFE. The training centre issue focuses on the problems and implications of decentralization and how inter-group rivalries affect decision-making in this area. ... More
Reference No: OB0049(A)Pages: 6 Published on: 1, January, 1964
Abstract: The managing director wants to give more decision?making responsibility to his subordinates, but, having been autocratic in the past, he is not sure how to start. ... More
Reference No: ECO0001(F)Pages: 7Published on: 1, January, 1964
Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and Air India in particular raised doubts about the need for additional capacity. ... More
Reference No: OB0023Pages: 9Published on: 1, January, 1964
Abstract: The general manager explains why he left the mills and his differences with the managing director. In the process, he reveals a great deal about his own ambitions, goals, behaviour and personality. The case is used to illuminate the effects of Indian culture and social system on organizational behaviour and ... More
Reference No: ECO0024Pages: 12Published on: 1, January, 1964
Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing
Agency ... More
Reference No: MAR0004Pages: 6Published on: 1, January, 1964
Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and sub dealers of other states even though the company had demarcated the areas. This ... More
Reference No: PROD0020Pages: 7 Published on: 1, January, 1964
Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More
Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: OB0024(D)Pages: 9 Published on: 1, January, 1964
Abstract: A description of the relationship between the foundry sales manager and the production-planning manager. Students analyze the difference between this relationship and those in Cases (C1) and (C2) and try to understand the factors contributing to that difference. ... More
