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List of Most Popular Cases

  1. Max Corporation

    Authors: V Raghunathan; Barua, Samir K;

    Reference No: F&A0354 Pages: 1 Published on: 1, January, 1982

    Abstract: Illustrates the approach to inventory management when the production rate is finite and the shortage cost too is finite. It brings out the fact that, in some situations, consciously allowing for shortages may be the optimum strategy. ... More

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  2. Electronic Controls Corporation Promotional Strategy

    Authors: Mohan, Manendra;

    Reference No: MAR0274 Pages: 13 Published on: 1, January, 1982

    Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a fiveyear period. ECC was one of a group of three companies and was ... More

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  3. National Machine Tools Limited (A)

    Authors: Jain, Abhinandan K;

    Reference No: MAR0268(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by ... More

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  4. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  5. The Legwear Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0282 Pages: 15 Published on: 1, January, 1983

    Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More

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  6. The Tebilized Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0280 Pages: 17 Published on: 1, January, 1983

    Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More

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  7. Wavin India Limited (D)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(D) Pages: 9 Published on: 1, January, 1983

    Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More

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  8. Matsushita in India: Preparing Industrial Persons

    Authors: Satia, J K; Thomas, J S; Thomas, Philip S;

    Reference No: P&IR0160 Pages: 27 Published on: 1, January, 1983

    Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More

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  9. Cali-Ber Suitings

    Authors: Mohan, Manendra;

    Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

    Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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  10. Asian Food Products Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0340 Pages: 4 Published on: 1, January, 1984

    Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More

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  11. Swarup Engineers Limited

    Authors: Shukla, P R;

    Reference No: QM0194 Pages: 6 Published on: 1, January, 1984

    Abstract: This case describes an engineering firm that has grown in the last decade and increased its line of products. The case can be used to highlight the concept of "focused factory." ... More

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  12. Urmi Pharmaceutical Company (G)

    Authors: Vora, M N;

    Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

    Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

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  13. Bharat Construction Company Limited (B)

    Authors: Shukla, P R; Gandhi, Shailesh;

    Reference No: PROD0192(B) Pages: 12 Published on: 1, January, 1985

    Abstract: The case can be used for discussing an effective management control system for projects. Aspects such as selection of project team, preparation of network diagrams, budgeting, activity planning at the site, coding, reporting, etc can be discussed. ... More

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