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List of Most Popular Cases

  1. Suketu Textile Machinery Components

    Authors: Khurana, Rakesh; Bhandari, Labdhi R;

    Reference No: MAR0195 Pages: 4 Published on: 1, January, 1978

    Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More

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  2. Northern India Food Company

    Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

    Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

    Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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  3. Milind Engineering Works Limited **

    Authors: Menon, C D;

    Reference No: OB0032 Pages: 3 Published on: 1, January, 1978

    Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More

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  4. Central State Scooter Company

    Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

    Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

    Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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  5. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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  6. Tez Micro Computers (B)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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  7. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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  8. Panchvati Handloom Development Corporation Limited **

    Authors: Balakrishnan, K; Rao, T V;

    Reference No: OB0039 Pages: 10 Published on: 1, January, 1979

    Abstract: This case describes the organizational structure and processes in a state handloom corporation as in existence at the end of two years of operations. The evolutionary process in crystallizing the structure and the apparently flexible style of the managing director are highlighted. Students are expected to evaluate the existing systems ... More

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  9. Tez Micro Computers (A)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

    Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

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