Most Popular cases

Authors: Copen, M R;

Reference No: PROD0020 Pages: 7 Published on: 1, January, 1964

Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More

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Authors: Dalal, B C;

Reference No: MAR0028 Pages: 7 Published on: 1, January, 1964

Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More

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Authors: Cohen, A R;

Reference No: OB0024(A) Pages: 28 Published on: 1, January, 1964

Abstract: A description of three related top executives who are treated as a small group with norms, values, etc. Students analyze the case using the same conceptual tools as for worker small groups. ... More

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Authors: Haynes, Warren W;

Reference No: ECO0001(F) Pages: 7 Published on: 1, January, 1964

Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and AirIndia in particular raised doubts about the need for additional capacity. ... More

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Authors: Goyal, R C;

Reference No: P&IR0060(B) Pages: 2 Published on: 1, January, 1964

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Authors: Karim, A A;

Reference No: MAR0002 Pages: 10 Published on: 1, January, 1964

Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More

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Authors: Pruthi, S P S;

Reference No: ECO0024 Pages: 12 Published on: 1, January, 1964

Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing Agency ... More

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Authors: Hegde, B K;

Reference No: PROD0006(C) Pages: 5 Published on: 1, January, 1964

Abstract: Students have to evolve an inventory model which should take into account the procurement difficulties regarding uncertain lead time, obtaining imported materials, etc. The case also gives an opportunity to identify the need for standardization of materials and costs associated with it. ... More

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Authors: Vora, M N;

Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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Authors: Vora, M N;

Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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Authors: Cohen, A R;

Reference No: OB0003(A) Pages: 7 Published on: 1, January, 1964

Abstract: A description of the clerical staff of AIRTC job requirements, administrative setup, seating arrangements, and status factors. Students are to predict the emergent behaviour. ... More

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Authors: Vora, M N;

Reference No: MAR0285(B) Pages: 7 Published on: 1, January, 1964

Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More

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Authors: Pruthi, S P S;

Reference No: ECO0038 Pages: 9 Published on: 1, January, 1964

Abstract: The case deals with the economic and legal implication of mergers of companies ... More

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Authors: Vora, M N;

Reference No: MAR0004 Pages: 6 Published on: 1, January, 1964

Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and subdealers of other states even though the company had demarcated the areas. This ... More

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