Reference No: MAR0369Pages: 7Published on: 1, January, 2003
Abstract: A group of colleagues went out for dinner at a restaurant, which was part of one of the top hotel chains. They were disappointed with their entire experience at this restaurant. The case provides details about the incident and what had followed thereafter. In the process, the case highlights issues ... More
Reference No: MAR0349Pages: 16Published on: 1, January, 2003
Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More
Reference No: COMM0001(B)Pages: 6Published on: 8, November, 2002
Abstract: Pennar Investor Services Private Limited (PISPL); a share registry company, was set up in 1994 by the Pennar Group of companies initially to service Pennar shareholders and then to take on similar work for other companies. The client companies were doing very well and the fees for maintaing the shares and ... More
Reference No: COMM0001(A)Pages: 9Published on: 8, November, 2002
Abstract: Pennar Investor Services Private Limited (PISPL); a share registry company, was set up in 1994 by the Pennar Group of companies initially to service Pennar shareholders and then to take on similar work for other companies. The client companies were doing very well and the fees for maintaining the shares and ... More
Reference No: MAR0346Pages: 25Published on: 24, October, 2002
Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More
Reference No: MAR0347Pages: 19Published on: 24, October, 2002
Abstract: The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J services, for city buses over some routes. Towards the end of 1987, about 15% of the buses were ... More
Reference No: MAR0345(A)Pages: 14Published on: 14, August, 2002
Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More
Reference No: MAR0348Pages: 49Published on: 12, February, 2002
Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More
Reference No: CMA0805Pages: 17Published on: 1, January, 2002
Abstract: Indian Food Specialties Limited (IFS) introduced tools of Food Quality Management in May 2000 in response to changing market conditions and poor profitability. Spoilage in the production process was very high and the company had incurred losses for three successive years starting from 1996-97. The company addressed quality concerns by introducing ... More
Reference No: PSG0083Pages: 24Published on: 19, June, 2001
Abstract: The Head, Gujarat, Tata Infotech Limited (TIL) was reviewing the financial bid for the Gujarat State Wide Area Network (GSWAN) project. The bid was for a uniform quarterly revenue to be received from the Government of Gujarat (GoG) over eight years for Build-Operate-Transfer (BOT) concession of the project. Of the ... More
Reference No: OB0193Pages: 13Published on: 8, March, 2001
Abstract: Nitish at Solutions Unlimited is a case about a young MBA graduate who changed his job to an organization at the recommendation of his friend and his spouse who also worked in the HR Department. The initial decisions taken by Meena came to the notice of the senior people in ... More
Reference No: PSG0081Pages: 24Published on: 26, February, 2001
Abstract: Dredging Corporation of India (DCI) catered to about 50 percent of the dredging requirements in India, most of which were at the major ports. This market share had dropped from a 95 percent level, over the past few years, due primarily to liberalization and ports moving away from a nomination basis to ... More
Reference No: MAR0344Pages: 45Published on: 12, February, 2001
Abstract: The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services. ... More
Reference No: CMHS0018Pages: 4Published on: 1, January, 2001
Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More
Reference No: CMA0803Pages: 3Published on: 1, January, 2001
Abstract: The case is prepared to help farmers and agribusiness students understand the business of cultivating tomatoes and how to reap maximum profit from it. The case examines the cultivation of tomatoes by three agriculturalists and the methodologies they use to make their business profitable. The case also discusses the techniques ... More
