Reference No: MAR0235Pages: 13Published on: 1, January, 1978
Abstract: The case deals with a large consumer panel (more than 5,000 families) operations. The Textiles Committee, Bombay, is operating this panel on a continuous basis. Executives of a group of textile mills have been considering how they use the information generated by the Textiles Committee. It requires evaluation of panel operation, ... More
Reference No: CMA0460Pages: 8Published on: 14, February, 1978
Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More
Reference No: MAR0222Pages: 6Published on: 1, January, 1979
Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More
Reference No: OB0006Pages: 5Published on: 1, January, 1979
Abstract: The case presents a situation where the government of a hypothetical country seeks help in designing the basic organizational form (directorate, corporation and/or cooperative) for taking over its handloom industry. It also gives a list of functions to be performed, based on which a detailed organizational structure is required ... More
Reference No: OB0039Pages: 10Published on: 1, January, 1979
Abstract: This case describes the organizational structure and processes in a state handloom corporation as in existence at the end of two years of operations. The evolutionary process in crystallizing the structure and the apparently flexible style of the managing director are highlighted. Students are expected to evaluate the existing systems ... More
Reference No: MAR0207(B)Pages: 8 Published on: 1, January, 1979
Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More
Reference No: MAR0207(A)Pages: 13Published on: 1, January, 1979
Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More