Reference No: F&A0156(B)Pages: 16 Published on: 1, January, 1971
Abstract: A sequel to Estella Bank (A) F&A0156, this case describes the working of one of the twenty- seven training centres set up by the bank, as part of its training scheme for clerical staff, and documents data on the training scheme. ... More
Reference No: P&IR0061Pages: 12 Published on: 1, January, 1971
Abstract: This case refers to the existing wage differentials at the plant level. It focuses on intra departmental and inter departmental differentials. The need for job evaluation is seen as the basic problem. ... More
Reference No: PROD0003Pages: 10Published on: 1, January, 1971
Abstract: A varnish plant superintendent wants to know whether he can increase his output by about 30% without spending money on equipment. The case provides an exercise in finding out utilization of key work stations/equipment and in deciding an optimum utilization and scheduling for the required production. ... More
Reference No: MAR0101Pages: 4 Published on: 1, January, 1971
Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More
Reference No: F&A0156(A)Pages: 21Published on: 1, January, 1971
Abstract: Describes how the top management of a large and growing bank contemplates setting up an organization for providing an induction and refresher training programme to its clerical staff. The case studies the details of the training organisation's setup at the head office; and the region, content and objectives of the ... More
Reference No: CMA0026(B)Pages: 6Published on: 10, November, 1971
Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Reference No: F&A0179(B)Pages: 12Published on: 1, January, 1972
Abstract: Describes the changes made in the formal planning system introduced in the International Division of the bank in response to the reactions and experience of the executives as also the planning system developed and used by the International Division itself. ... More
Reference No: F&A0187Pages: 8Published on: 1, January, 1972
Abstract: The management of Brown (India) Private Limited, a wholly- owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More
Reference No: P&IR0038(D)Pages: 7 Published on: 1, January, 1972
Abstract: This part describes the management's efforts to stabilize industrial relations in the organization by streamlining the procedure for handling employees' grievances. It also brings out some changes in managerial roles resulting from the strike. ... More
Reference No: P&IR0038(B)Pages: 10 Published on: 1, January, 1972
Abstract: A continuation of Case (A) P&IR0038(A), this case describes the changes in the industrial relations structure of the company following expansion of the production programme and the appointment of a personnel manager. It also gives an account of how pressures of technology and market, combined with managerial changes ... More
Reference No: MAR0100Pages: 19Published on: 1, January, 1972
Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More
Reference No: F&A0183Pages: 4Published on: 1, January, 1972
Abstract: The case provides an exercise for a cross- sectional study of operating and financial performance of textile mills and an opportunity to analyse the profit variance of the same mill over two years. ... More
