Reference No: MAR0207(A)Pages: 13Published on: 1, January, 1979
Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More
Reference No: BP0169Pages: 23Published on: 1, January, 1979
Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More
Reference No: OB0006Pages: 5Published on: 1, January, 1979
Abstract: The case presents a situation where the government of a hypothetical country seeks help in designing the basic organizational form (directorate, corporation and/or cooperative) for taking over its handloom industry. It also gives a list of functions to be performed, based on which a detailed organizational structure is required ... More
Reference No: QM0154Pages: 8 Published on: 1, January, 1979
Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More
Reference No: F&A0325Pages: 4Published on: 1, January, 1979
Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More
Reference No: PSG0016Pages: 13 Published on: 1, January, 1979
Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More
Reference No: MAR0232Pages: 20Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More
Reference No: PSG0014Pages: 4 Published on: 1, January, 1979
Abstract: The case describes the rationale that underlies a new project of the Family Planning Association of India, in Banaskantha district. The project tries to create a deeper consciousness among the people regarding the health and educational status of women and children through an intensive educational programme in Deesa. Another feature ... More
Reference No: CMA0490Pages: 11Published on: 1, January, 1979
Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More
