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Most Popular cases

List of Most Popular Cases

  1. Long Range Planning in the Public Sector Steel Industry**

    Authors: Kulkarni, G R;

    Reference No: BP0095 Pages: 12 Published on: 1, January, 1976

    Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More

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  2. Ratnagar District Development Plan

    Authors: Malya, M Meenakshi;

    Reference No: QM0097 Pages: 5 Published on: 1, January, 1976

    Abstract: Deals with resource allocation for district planning. When many projects compete for resources, the choice of a set of projects within the budget poses problem to the planner. ... More

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  3. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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  4. Process Evaluation System for a Family Planning Programme (B)

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: QM0102(B) Pages: 11 Published on: 1, January, 1976

    Abstract: Has been based on experience in developing information systems in India Population Project (District UP). ... More

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  5. Information System at Primary Health Centre Kanhas

    Authors: Murthy, Nirmala;

    Reference No: PSG0028 Pages: 11 Published on: 1, January, 1976

    Abstract: The case describes the kind of information collected by field workers and other officials in Kanhas PHC. The registers and records include target couple registers, stock registers, education register, case register, and daily diary. The ANMs and FPHAs are expected to maintain twelve registers. An interview with the block extension ... More

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  6. Sunrise Biscuit & Beverage Company (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

    Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

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  7. Shri Krishna Saw Mills **

    Authors: Issac, Akkanad M; Puranik, C S;

    Reference No: PROD0116 Pages: 11 Published on: 1, January, 1976

    Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More

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  8. Food Corporation of India (B)

    Authors: Kulkarni, G R;

    Reference No: BP0091(B) Pages: 27 Published on: 1, January, 1976

    Abstract: Gives data about the performance of the FCI between the years 1965 and 1970 which makes it possible to appraise the achievements of the corporation in the context of the "plan" hypothesized at the end of Case Food Corporation of India (A) (BP0091). ... More

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  9. Urabian Airbus Project

    Authors: Balakrishnan, K;

    Reference No: QM0111 Pages: 12 Published on: 1, January, 1976

    Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More

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