Reference No: ECO0065(D)Pages: 4 Published on: 1, January, 1967
Abstract: This case is a sequel to Modern Cable Company (C), dealing with the problem of incorporating the market limitation on various products of the company into the linear programming model set up earlier. ... More
Reference No: MAR0077Pages: 5 Published on: 1, January, 1967
Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More
Reference No: QM0020Pages: 6 Published on: 1, January, 1967
Abstract: Use of present value analysis payback period and annualized profit methods to aid decision making in capital budgeting. Requires John Dearden's note on Capital Budgeting. ... More
Reference No: PROD0050Pages: 18Published on: 1, January, 1967
Abstract: Describes the collaborative efforts of a national laboratory and a large?sized company. The company makes use of a new process developed by the laboratory for a finished product (baby foods) and succeeds in setting up a plant. The case also discusses the types of difficulties the company has had ... More
Reference No: F&A0061Pages: 3 Published on: 1, January, 1967
Abstract: Companies under a managing agency house and located in the same industrial area decide to start a common services company for facilities like water, electricity, security, steam, firefighting, etc. The question of advisability of starting such a company from the tax angle is raised. ... More
Reference No: MAR0066Pages: 3Published on: 1, January, 1967
Abstract: The case offers an illustration of drawing up an actual sample using random number table. Alternative approaches of selecting a sample using a telephone directory as a frame are discussed. The problem of nonresponse and sample error are highlighted. ... More
Reference No: QM0030Pages: 5Published on: 1, January, 1967
Abstract: The case is about dropping an unprofitable product line. Students are expected to analyse the data and work out the contribution of the different product lines. ... More