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Most Popular cases

List of Most Popular Cases

  1. Drexel Pharmaceuticals and Chemicals Company (A)

    Authors: Issac, Akkanad M;

    Reference No: PROD0142(A) Pages: 20 Published on: 1, January, 1978

    Abstract: Presents data to help design an integrated production and materials control system for the laboratory chemicals division of a large pharmaceuticals and chemical company. The case may also be used to teach aspects of capacity assessment and addition, batch size and manufacturing cycle determination, etc. Data included in the case ... More

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  2. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  3. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  4. Materials Management System at IPCL (A)

    Authors: Bhatnagar, S C; Kaul, Mohan;

    Reference No: QM0137(A) Pages: 16 Published on: 1, January, 1978

    Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More

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  5. Analysis of Simulation Output (A)

    Authors: Ramani, K V;

    Reference No: QM0132TEC(A) Pages: 5 Published on: 1, January, 1978

    Abstract: This section describes the various factors influencing "bias" in the estimators derived from a simulation run. Some of these factors are: 1) initial conditions, 2) final conditions, 3) sampling methods, and 4) estimation methods. ... More

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  6. Drexel Pharmaceuticals and Chemicals Company (B)

    Authors: Issac, Akkanad M;

    Reference No: PROD0142(B) Pages: 13 Published on: 1, January, 1978

    Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More

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  7. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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  8. Hukamchand Institute of Management

    Authors: Patel, Nitin R;

    Reference No: QM0154 Pages: 8 Published on: 1, January, 1979

    Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More

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  9. LMP Precision Engineering Company

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0251 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More

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