Most Popular cases

Authors: Prasad, Keshav;

Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

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Authors: Dholakia, Nikhilesh; Mukhopadhyay, Sipra;

Reference No: MAR0162 Pages: 11 Published on: 1, January, 1977

Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

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Authors: Mote, V L; Saha, Jahar;

Reference No: QM0096(A) Pages: 13 Published on: 1, January, 1977

Abstract: The case starts with the questions of product profitability and increases price of certain products. The questions arise because the company was consistently using money. The problem therefore is how to improve the profitability of the company. It is unviable without price increase. If, 'no' what should be the product ... More

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Authors: Balakrishnan, K;

Reference No: F&A0303 Pages: 1 Published on: 1, January, 1977

Abstract: Deals with a problem in material cost variance. Requires computation of price, mix and yield variances. ... More

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Authors: Murthy, K R S;

Reference No: BP0087(B) Pages: 15 Published on: 1, January, 1977

Abstract: This is a complementary case to the SAIL (A) case. While the (A) case describes the organization structure and systems of the holding company, (B) case describes the concerns of Parliament. (B) case can either be used along with the (A) case or in a separate session after the (A) ... More

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Authors: Murthy, A S N; Malya, M Meenakshi;

Reference No: QM0130 Pages: 9 Published on: 1, January, 1977

Abstract: Deals with problems in statistical quality control, especially process control and acceptance sampling, in a large engineering company. ... More

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Authors: Mehta, S C;

Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0111(C) Pages: 18 Published on: 1, January, 1977

Abstract: Describes the progress made by HPF from 1972 to 1976 under the new part-time chairman. ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0163 Pages: 10 Published on: 1, January, 1977

Abstract: The company makes various forms of packaging. Since the demand comes from a diverse set of consumer industries, the company prepares a longterm forecast based on the growth projections of user industries. The sales force prepares a forecast for the immediate future. The company wants to integrate the forecasts ... More

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