Reference No: CMA0219Pages: 9Published on: 2, September, 1970
Abstract: A leading bank in Western India gave a loan of Rs.2,50,000 to a farmer. The first installment due was not paid according to the schedule the farmer made a request to the branch manager not to insist for immediate repayment. This matter was put up by the Head Office before ... More
Reference No: CMA0218Pages: 2Published on: 2, September, 1970
Abstract: A farmer in Southern India had three acres of dry land and twenty acres of wet land. Because of the uncertainty of canal irrigation, he could not extend the area under sugarcane and other wet crops. He wanted to dig a well to supplement canal irrigation. He approached one of ... More
Reference No: CMA0220Pages: 10Published on: 1, September, 1970
Abstract: The case is based on the loan application of a farmer submitted to the bank for expanding his Dairy Farm. The loan proposal was first processed by the Branch Manager then by the Regional Officer. The Regional Office recommended the proposal to the Agricultural Finance Department, reviewed the whole case ... More
Reference No: CMA0195Pages: 7Published on: 26, August, 1970
Abstract: Deals with the use of transportation model technique for fertilizers. The objective is to focus on the problem of transport cost minimization in the industries in which large bulks are handled. The fertilizer industry has been taken as a case in point. ... More
Reference No: CMA0185(D)Pages: 10Published on: 20, January, 1970
Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More
Reference No: CMA0185(B)Pages: 7Published on: 20, January, 1970
Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More
Reference No: CMA0185(C)Pages: 3Published on: 20, January, 1970
Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More
Reference No: CMA0185(A)Pages: 5Published on: 20, January, 1970
Abstract: The Dudhudyog Dairy serving a large metropolitan city is facing the problem of shortage of milk. In order to study the feasibility of enlarging the procurement area, the Dairy has conducted some enquiries regarding the socio-economic characteristics in adjoining areas of the present collection zone. The case focuses the factors ... More
Reference No: BP0033(B)Pages: 7Published on: 1, January, 1970
Abstract: Includes recommendations of a committee appointed by the government to review the working of the corporation and suggest changes in the organizational structure. In the context of data provided in case (A) (BP0033), raises the issues of future strategy of the company and the policies and structure needed to implement ... More
Reference No: F&A0170Pages: 18 Published on: 1, January, 1970
Abstract: JML was an integrated heavy machinery manufacturing plant which was set up in collaboration with world- renowned firms for the manufacture of machinery and equipment required for steel, mining, sugar, cement, paper and pulp. The project incurred a heavy overrun of costs due to excessive investment in infrastructural facilities like ... More
Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: BP0030(C)Pages: 3Published on: 1, January, 1970
Abstract: The casewriter has a talk with the General Management manager in charge of the rayon tyre cord plant of the company about his management style and philosophy. This provides a basis for discussion about the attitudes and approaches of Indian managers who have had some exposure to modern management concepts ... More
