Most Popular cases

Authors: Singh, Amarjeet; Gupta, V K;

Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

Reference No: CMA0507 Pages: 15 Published on: 1, January, 1979

Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Tirath; Maslekar, A R;

Reference No: CMA0494 Pages: 7 Published on: 1, January, 1979

Abstract: Grazing in forest land is an important service provided by the Indian forests to the local population. The increasing number of cattle and receding forest areas have created problems. Professional Kathiawadi graziers from Gujarat have migrated to some parts of Maharashtra where they have found new and profitable pastures in ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

Reference No: CMA0508 Pages: 17 Published on: 1, January, 1979

Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ranade, C G;

Reference No: CMA0470 Pages: 5 Published on: 20, January, 1979

Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Singh, Amarjeet; ;

Reference No: CMA0479 Pages: 12 Published on: 4, July, 1979

Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Singh, Amarjeet; ;

Reference No: CMA0480 Pages: 33 Published on: 4, July, 1979

Abstract: Highlights the problems in dairy at aggregate level. Gives information on growth of industry, present status, and future plans. The function of dairy cooperatives and their operation has been discussed in detail. It draws specific attention to utilization of sheep and goat milk. The problem of non-economic value of solid ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Seetharaman, S P;

Reference No: CMA0534 Pages: 12 Published on: 1, January, 1980

Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Seetharaman, S P; Mohanan, N;

Reference No: CMA0535 Pages: 13 Published on: 1, January, 1980

Abstract: Mr. Badruzaman assumed charge as special officer of Kundha Industrial Tea Factory. He started examining the possibilities of increasing the income of farmer members. He realized that improvement in the quality of leaf received by the factory would increase the income of farmers. But, as a cooperative, he encountered resistance ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ranade, C G; Sah, D C;

Reference No: CMA0548 Pages: 12 Published on: 1, January, 1981

Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Desai, D K;

Reference No: CMA0555(A) Pages: 13 Published on: 1, January, 1982

Abstract: This case deals with the problems of procurement of paddy in a monopsony situation in Sri Lanka when the Paddy Marketing Board (PMB) was the sole agent for procuring paddy from domestic sources and through imports. In the existing system PMB was paying a huge amount as interest. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Singh, Amarjeet; Srivastava, U K;

Reference No: CMA0571(A) Pages: 29 Published on: 1, January, 1983

Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+