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Most Popular cases

List of Most Popular Cases

  1. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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  2. Mr. Manipuri in Troubled Waters

    Authors: Singh, Amarjeet;

    Reference No: CMA0566 Pages: 11 Published on: 1, January, 1983

    Abstract: Describes the working of a state-level apex fishery cooperative - MFCCA. The status of fishery industry in the state, prevalent fish marketing flows and marketing system have been included as background material. Details of the working of fishermens primary cooperative societies have been covered. An overview of the MFCCA, its ... More

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  3. Mahapalika Rajya Machhimar Sahakari Sangh Limited (B)

    Authors: Gupta, V K;

    Reference No: CMA0344(B) Pages: 8 Published on: 1, January, 1984

    Abstract: It discusses the steps taken by the administrator of the fedration to improve the performance of increasing harvest of fresh fish, large coverage of membership and increased exports. ... More

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  4. Asian Food Products Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0340 Pages: 4 Published on: 1, January, 1984

    Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More

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  5. Urmi Pharmaceutical Company (G)

    Authors: Vora, M N;

    Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

    Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

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  6. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  7. Cost Classification Exercise

    Authors: Balakrishnan, K;

    Reference No: F&A0377 Pages: 3 Published on: 1, January, 1986

    Abstract: An introductory exercise in cost accounting which helps students to view the elements of costs from three different perspectives: 1) on a functional basis?manufacturing, selling, administration, research and development, etc; 2) on a traceability basis?direct versus indirect; and 3) on a behavioural basis?fixed versus variable. It is presented in an ... More

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  8. Jessani Bros

    Authors: Gupta, Ramesh;

    Reference No: F&A0387 Pages: 7 Published on: 1, January, 1988

    Abstract: By presenting a recent history of the firm, the case provides an opportunity to students to appreciate the environment in which operating and financial decisions are made. It is a comprehensive case dealing with ratio and fund analysis, operating cycle concept, setting up of targets, assessment of funds needs, and ... More

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  9. Government Silk Filature, Chikkahalli

    Authors: Naik, Gopal; Kalro, A H;

    Reference No: CMA0705 Pages: 19 Published on: 1, January, 1990

    Abstract: The government silk filature, Chikkahalli is one of the four such units owned by the government of Karnataka. These units purchase silkworm cocoons from regulated cocoon markets and sell reeled silk in the silk exchanges. The Chikkahalli unit had been incurring losses for several years and all measures to improve ... More

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  10. Mahesh Agro-chemicals (A)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

    Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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  11. Mahesh Agro-chemicals (C)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(C) Pages: 5 Published on: 1, January, 1991

    Abstract: Mahesh Agro-Chemicals had introduced a synthetic pyrethroid, "Borekill", in the 80s for controlling cotton boll-worms. Once sales of this product saturated, the company extended this chemical to tur pod borer in 1985 in the Bidar-Gulbarga belt of Karnatak ... More

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  12. Sheetal Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0230 Pages: 7 Published on: 1, January, 1992

    Abstract: The case discusses introduction of a new concept in air-cooling, a technologically innovative product, in the place of conventional air coolers. The entrepreneur is faced with three options of technology with various levels of capital investment requirements in the small scale sector, and other implications on the organization in terms ... More

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  13. Marketing Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

    Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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  14. Kalyan Pharma Ltd.

    Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

    Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

    Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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